In this episode, our host Anika Zubair chats with David Jackson, CS Coach, Author and CEO at TheCustomer.Co, about why we should focus on people, not customers. In the early days for SaaS companies, we tend to focus on sales and product led growth as we are trying to find some sort of proof of concept of a product. So, when should a SaaS company really shift to customer led growth? And why should customer success focus on people and not necessarily a company or logo name? Link to David's book: https://www.amazon.com/Customer-Led-Growth-guide-building-company-ebook/dp/B09DBMXJK7 Podcast enquiries: [email protected]