Key Highlights: Revenue Growth: Honest reported revenue of $99.2 million for Q3 2024, a 15.2% increase compared to Q3 2023. This growth was driven by price increases implemented across the product portfolio and strong performance in retail channels. Revenue for the nine months ended September 30, 2024 was $278.5 million, a 9.6% increase compared to the same period in 2023. Transformation Initiative: The Company continued to execute its "Transformation Initiative," focusing on three key pillars: Brand Maximization, Margin Enhancement, and Operating Discipline. This initiative includes strategic shifts such as exiting low-margin businesses in Europe and Asia, SKU rationalization, and optimizing contract manufacturing strategies. Improved Gross Profit: Gross profit for Q3 2024 was $38.4 million, a significant increase compared to $27.2 million in Q3 2023. The gross margin also improved significantly, increasing by 712 basis points year-over-year. This improvement is attributed to cost savings across the supply chain and product costs. Marketing Investment: Marketing expenses rose to $13.2 million in Q3 2024, up 44.6% from Q3 2023. This increase was primarily driven by increased investment in retail marketing, reflecting the Company's focus on driving growth in this channel. Net Income: Honest achieved a net income of $165 thousand for Q3 2024, a positive swing compared to the net loss of $8.1 million in Q3 2023. While this represents progress, the Company still reported a net loss of $5.3 million for the nine months ended September 30, 2024. Strong Liquidity: The Company maintains a strong liquidity position with $53.4 million in cash and cash equivalents as of September 30, 2024. Honest also has access to an undrawn $35 million revolving credit facility.