Rand Fishkin is cofounder and CEO of  SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. What We Discuss In This Episode: Get ready to challenge everything you know about marketing attribution with Rand Fishkin, who brings his formidable expertise back to The Dealer Playbook Podcast. We're tearing apart the myths that big tech wants you to believe about sales attribution, and giving you the straight talk on where your marketing efforts aacre really landing. As we exchange stories on how to stay genuine and reachable in the digital realm, Rand's commitment to personal interaction shines through, reminding us all of the human touch in the tech-saturated world of marketing. Laugh along with our musings on "Deadlock" and "Brooklyn Nine-Nine," and see how these shows mirror the multi-generational impact of social media. Then, prepare to have your mind blown by the capabilities of SparkToro, the game-changing tool that is transforming the way we research and reach our target audiences. Whether you're aiming your message at interior designers in the City of Angels or any other specific group, this episode is brimming with insights that will elevate your marketing strategy and forge deeper connections in the ever-evolving digital landscape. Thanks, Rand Fishkin! If you enjoyed this episode featuring Rand Fishkin, support us by clicking the links!  Connect with Rand Fishkin on LinkedInListen to the full episode for insights and context from Rand Fishkin!  ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!  Connect with Michael Cirillo Connect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook!  Sell Smarter, Not Harder AutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too. AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS. Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.