Reviews
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“The Dealer Playbook is a fantastic podcast. If you’re in the automotive industry or an adjacent industry- listen to this podcast. There is so much helpful information that is shared and great guest speakers that shed light on the industry from a macro point of view and industry trends. Michael...”Read full review »
Gabi Abinion via Apple Podcasts ·
United States of America ·
04/11/24
“The Dealer Playbook podcast, especially the episode with Shari Levitin on utilizing video in sales, brilliantly showcases the importance of evolving sales tactics in today's digital landscape. The insights offered in this episode are not only informative but also highly applicable, providing...”Read full review »
I value the unique angle via Apple Podcasts ·
Austria ·
11/14/23
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“The Dealer Playbook has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!”Read full review »
mvelasco07 via Apple Podcasts ·
United States of America ·
04/06/23
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“Even if I don’t think the guest or topic for the week are relevant, I always end up with a great take away. Cirillo is solid.”
MCivilization via Apple Podcasts ·
United States of America ·
01/10/23
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“Our client was an interviewee on the podcast and Michael could not have been a better interviewer. He was skilful, lively, and quick to answer any questions we had. The Dealer does a great job of bringing to life the stories of entrepreneurs.”
M📚 via Apple Podcasts ·
Great Britain ·
06/17/22
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“I’m a huge fan of Michael and his approach to podcasting. It’s both fun and informative. Thanks for having me on and for offering this resource to dealers!”
OateseyInSD via Apple Podcasts ·
United States of America ·
06/10/22
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“You rock! 🤟”
Michael MacGillivray via Apple Podcasts ·
Canada ·
05/04/22
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“Michael is the same guy no matter where you meet/see/hear him. This podcast is a must for all those in retail automotive! Kyle Mountsier -ASOTU”
Kyle Mountsier via Apple Podcasts ·
United States of America ·
03/18/22
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“Michael does a fantastic job pulling the best out of each person he interviews. Creating a podcast with value added and relevant information for our industry. Each interview sparks ideas and shared best practices that we can all learn from!”
Taylorb5 via Apple Podcasts ·
United States of America ·
02/13/22
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“Michael has created a great show with Dealer Playbook. First off, the show has depth. Even those not in the automotive industry can find extreme value because the diversity of guests Michael brings on. On top of that, his consistency is very impressive. I know that I’ll have great content waiting...”Read full review »
poostface via Apple Podcasts ·
United States of America ·
02/10/22
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“The Dealer Playbook is a must-listen for those in the retail automotive space! If you’re looking to level up your business, you’ve come to the right place. Engaging conversations, actionable tips, and insights into the industry abound. Can’t believe an incredibly valuable resources like this...”Read full review »
oliviabaker13 via Apple Podcasts ·
United States of America ·
11/05/21
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“Michael asks good meaningful questions to get real information out of his guests. A true professional and on top of his game.”
ChrisJMartinez via Apple Podcasts ·
United States of America ·
08/05/21
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“Michael’s voice should be across every platform, as a voice of reason and someone who can ask tough questions and still make you laugh. Looking forward to more of this season!”
Port City Chiro via Apple Podcasts ·
United States of America ·
05/16/21
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“Mike has built something remarkable for all automotive professionals out there! Cool guests & insightful advice!”
Focus.ceo via Apple Podcasts ·
Bulgaria ·
04/02/21
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“Michael asks great questions and is very selective about the guests he invites.”
Profit Wise via Apple Podcasts ·
United States of America ·
02/23/21
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“I have had Michael Cirillo’s podcasts playing on my way to work for the last three years.
I started in car sales not knowing anything, I took a few Dale Carrnagie classes but nothing really got me excited. When I found the Dealer Playbook I could relate, Michael talks about real scenarios and...”Read full review »
Steve Thomas Auto Sales via Apple Podcasts ·
Canada ·
01/18/21
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“All fluff and small talk with 20% substance”
Jayyjam via Apple Podcasts ·
United States of America ·
01/06/21
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“Thanks for sharing great content 🤟”
Noahvik via Apple Podcasts ·
Canada ·
11/15/20
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“Very good and easy to follow tips to help in all areas of business no matter what business. Thank you so much!!!”
alice.x.l via Apple Podcasts ·
United States of America ·
11/03/20
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“If you want to level up in the retail automotive space, this is a must.
I would encourage anybody that is trying to create and edge in there career to not just listen to this podcast but to treat it like and education resource because that is really what it is.
Thank you Michael for creating...”Read full review »
HerbA35 via Apple Podcasts ·
United States of America ·
08/22/20
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“I am new to the show but love the delivery of style of this podcast. It is easy to listen to and very informative! Thanks!”
Family Win via Apple Podcasts ·
United States of America ·
03/24/20
“Their variety of guest and YEARS of regularly released episodes has tons of tips, tricks, and strategies for everyone from salesmen just walking on the floor to the veterans who’s been doing this for a decade. I fully recommend this podcast to every single person in my Dealership.”
Fookin awesome via Apple Podcasts ·
United States of America ·
12/10/19
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“Michael and his Guests consistenly deliver great value that is sure to help you grow and be successful.”
Karen @ Interview Valet via Apple Podcasts ·
United States of America ·
08/30/19
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“Michael and his wide-array of guest experts give you the tools needed to grow your business and quite possibly improve your life. Marketing, sales, branding...the list goes on. Listen and learn!”
Terri in Fairhope via Apple Podcasts ·
United States of America ·
08/30/19
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“Incredible information in every single episode.”
tommye w-c via Apple Podcasts ·
United States of America ·
08/30/19
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“Michael is an amazing, incredibly knowledgeable host. Each episode is easy to digest, filled with key takeaways and guests who provide just as much value. I highly recommend listening and subscribing if you haven't already!”Read full review »
@IV-Heather Tieben via Apple Podcasts ·
United States of America ·
08/30/19
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“As a small business owner, I enjoy listening to Michael and his guests. Give it a listen!”
Composer 1853 via Apple Podcasts ·
United States of America ·
08/30/19
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“You'll not just love the podcast, you'll love the host and the way they interact with their guests and listeners. Definitely a must listen to!”Read full review »
Todd BGT via Apple Podcasts ·
United States of America ·
08/30/19
“Absolutely great guest with interesting angles of approaching customers in this industry. From the beginning topic of a perfect “opening line” to what to observe in body language and what to listen to verbally. I gotta get this book to dive into before I officially get out on the showroom floor...”Read full review »
MonopolySuits via Apple Podcasts ·
United States of America ·
07/18/19
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“Michael is great to listen to and always brings value on every episode. I’ve been listening now for just about a year and have learned so much!”
CJLayton via Apple Podcasts ·
United States of America ·
07/16/19
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“Not the typical hubris we see in the industry. Instead, this podcast presents smart conversations that get results.”
Rob 9189 via Apple Podcasts ·
United States of America ·
07/11/19
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“Above all, I absolutely love the show. Great information, tips, and practical life advice are all in this podcast. Perfect for well established dealerships and even good advise if you’re not in this industry. Majority of the episodes are put together very well although some of the episodes do not...”Read full review »
fifidifi via Apple Podcasts ·
United States of America ·
07/11/19
“After working in the automotive sales industry for the last 11 years, I've been able to up my game thanks to the helpful insights and various topics of shows like The Dealer Playbook and being able to utilize the information I receive and really harness it, my customer count is growing...”Read full review »
WilliamJ.McCormick via Apple Podcasts ·
United States of America ·
06/12/19
“To me there’s nothing better than a platform full of great ideas to implement in my own store and to get these ideas from a respectable person with integrity. Michaels guests support a great mix of topics and ways to approach them. I always feel like Michael has a natural skill of asking the...”Read full review »
Derobe7777 via Apple Podcasts ·
United States of America ·
05/24/19
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“I'd consider myself a podcast junkie and the dealerplaybook didn't disspoint. As the General Manager of a GM dealership, I make this apart of my weekly routine.”Read full review »
The Dealer Geek via Apple Podcasts ·
Canada ·
03/08/19
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“The Dealer Playbook has been one of the best resources for ideas as a Digital Marketer. Michael’s guests and his own advice is inspiring. Each time I’ve listened, I’ve learned something. Since I started this podcast, my sales have increased overall just from employing a couple of little things...”Read full review »
Goodwolfwv via Apple Podcasts ·
United States of America ·
02/08/19
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“Mike is the real deal and works to provide real value that can be used in the dealership today. He’s great at interviewing his guests and I recommend this to anyone in the auto industry.”
Resolution87 via Apple Podcasts ·
Canada ·
02/08/19
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“Hey DPB listeners. This has been very helpful in lifting my game and changing the way that I deal with my clients. I work for a prestigious brand and all these bombs and nuggets have helped lift my sales and relationships.”
new3280 via Apple Podcasts ·
Australia ·
02/07/19
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“Just started in the car industry. This podcast offers so many tips that have helped my transition into the industry. Thanks.”
atwalshawn via Apple Podcasts ·
Canada ·
02/07/19
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“Love the knowledge & skills Michael & his guests are sharing.”
Marsh Buice via Apple Podcasts ·
United States of America ·
10/26/18
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“You are killing it! I love the logo, your pic is great! great branding! Editing is great! Seriously, I've gotten so much from your show! Best content for the auto industry.
9 years in the car business! You are changing the game for me! God bless you in all your endeavors.”Read full review »
shelby "the car chic" via Apple Podcasts ·
United States of America ·
07/23/17
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“I've listened to a lot of the podcasts and it seems like a lot of fluff and little to no detail.
The title of "How to sell more in less time" is completely misleading. Instead the entire episode is "why" and not "how" to do it. Somebody choosing that title already...”Read full review »
Primisagod via Apple Podcasts ·
United States of America ·
07/04/17
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“I'm new to the auto industry and very eager to learn. This podcast from Cirillo has helped me to understand what it takes to build a business and stand out from my competition. I look forward to sharing my success story after applying what I've learned from all the guests.”Read full review »
JayA. via Apple Podcasts ·
United States of America ·
05/06/17
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“I love getting my day started listening to Michael and the wide variety of guests he brings on the show. They are always insightful and help motivate mei to become a better professional. Thank you for what you guys do and keep up the good work.”
@Jay_wab via Apple Podcasts ·
United States of America ·
03/31/17
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“Definitely enjoyed the interview with Grant Cardone on his new book. It really confirms my drive, and determination, which most find exhausting. After this podcast, I will definitely download the audiobook!”
djThunderr1 via Apple Podcasts ·
United States of America ·
03/15/17
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“Amazing podcast pumping out some amazing content. To make ANYONE in the automotive business bigger, faster, stronger no matter what your title is. Great host, awesome guests and TONS of awesome information.”
AskForNate via Apple Podcasts ·
United States of America ·
02/26/17
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“Just started listening this week. Already heard about 20 episodes. The ability to constantly learn and improve offered here is invaluable. Thank you guys!”
Brooks212121 via Apple Podcasts ·
United States of America ·
02/23/17
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“Michael has really found a sweet spot of interesting business leaders for this podcast. The interviews are engaging and the takeaways are always strong.”
Bee tweed via Apple Podcasts ·
Canada ·
02/22/17
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“Michael's content, guests and real-world knowledge are invaluble to new automotive professionals. As a new auto sales consultant, I've relied on The Dealer Playbook to prepare, overcome and progress in the auto industry. Thanks to Michael and his staff members, guests and colleagues. Ian...”Read full review »
Lorileesull via Apple Podcasts ·
United States of America ·
02/02/17
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