I want to create a culture where it's cool to read labels. Imagine if everybody read labels and really cared about the ingredients that were in our products. Companies would have to start making cleaner products. They would see people gravitating to and purchasing the cleaner products. And we all know our money is the ultimate needle mover. So I created this episode as a bit of an introduction to label reading. If you're new here, this is also a great episode to serve as a roadmap to the rest...