Ruari Fairbairns is co-founder of One Year No Beer, a subscription-based platform promoting an alcohol-free lifestyle with over 100,000 global members. Quickly, GET THIS EPISODE AND EVERY EPISODE EARLY BY SIGNING UP TO PATREON: https://www.patreon.com/developmentbydavid This episode explores the gradual transformation of society's relationship with alcohol, highlighting the need for heightened awareness of its negative impacts on mind and body. It delves into discussions on stress, trauma, ADHD, emotional sobriety, and the pivotal role of community in the transformative journey towards an alcohol-free lifestyle. The insights stem from Ruari’s turbulent and emotionally challenging childhood on the Isle of Mull in Scotland whcih saw him attempt suicide as early as 14. Who would know a letter to Richard Branson, who he then later met in Barbados, would change and save his life. This episode dives deep on the effects on alchohol and what it does to our body in mind. We expose the risks of casual drinking and show that alchohol by no means results in stress management. We also talk about the sober curious lifestyle which acts as a far better way to to reap the rewards of a sober lifestyle without the need for abstinence. 94% of people surveyed want to have a better relationship with alcohol do not want to quit. So, how do we have a more booze conscious culture. What are some of the low hanging fruits to reeping a time rich life in a time poor economy. How can you have a better relationship with your family, body and mind. Join Ruari and I who will give you the tools you need.