Campbell McLaren is the Creator and Co-Founder of the UFC, Current CEO and Founder of Hispanic MMA Franchise Combate Global and TV Executive. All the way from the US, McLaren joins me in Glasgow, Scotland to share insider stories about the birth of the UFC, the evolution of MMA, the creation of the Octogon and his strategies for reaching untapped audiences in the sport. He shares why the UFC became the BIGGEST threat to the U.S in the 90s, his story of hiring Joe Rogan as the UFC’s commentator and Arnold Schwarzenegger’s key involvement in the creation of the sport. He also opens with his struggles that include being forced out of the UFC, the takeover by Dana White and Zuffa and his battles with health - including being granted 4% chance to live. With his unique perspective and wealth of experience, McLaren offers invaluable insights into the business of combat sports and building superstars. Follow Campbell: instagram.com/campbellcombate Follow Me: instagram.com/davidmcintoshjr Support the podcast: patreon.com/developmentbydavid Join my mailing list: developmentbydavid.substack.com SPONSOR: NewLifeMMA Glasgow: https://www.newlifeglasgow.com/