Lord Matthew J. Scheckner: He Built Advertising Week, a Global B2B Event Company & Sold It!
Description
Over the past 20 years, Matt has served as the Global Chief Executive Officer and now Chairman of Advertising Week, a premier event platform that brings together thought leaders, creatives, and professionals from the advertising and marketing world.
With a deep understanding of the evolving landscape of advertising and its related media, tech, and creative industries, Matt has played a pivotal role in shaping Advertising Week into a global hub for industry insights, networking, and collaboration with footprints in New York, London, Mexico City, Sydney, Tokyo and Johannesburg.
Watch the episode on YouTube: https://youtu.be/QPjho7j9Ex8
Sponsor: ContentMaps™ - https://contentmaps.co B2B Content-as-a-Service platform.
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🎙 ABOUT THE PODCAST
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.
The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.
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Sydney Mbhele: The Sowetan Boy Who Became An Award-Winning Serial CMO.
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With over 30 years...
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