She’s a human behaviour scientist at heart with C-suite experience in various industries and across multiple markets on the continent. I call her the "CMO Whisperer". From Standard Bank Group to Kantar, Pernod Ricard, and everything in between, Barene’s track record is one for the books. I had the distinguish pleasure of hosting Barene on the podcast recently and it was an incredible time spent with an advisor and mentor to CMOs, marketing and business leaders across the African continent. This episode is peppered with quotable one-liners, gems and actionable insights. You should have your note taking app opened when you listen to this episode. You’ll need it, I promise you. Sponsor: ⁠⁠⁠ContentMaps⁠⁠⁠™ - A B2B Content-as-a-Service Platform. ContentMaps™ Uses The Same Content Framework Global B2B Brands Like Hubspot & Shopify use to design and develop B2B content that drives better quality leads for B2B clients for a flat monthly subscription. No need for expensive agencies or contracts. Simply cancel anytime. 🎙 ABOUT THE PODCAST The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries. 🎧 LISTEN FOR FREE on Apple Podcasts, Spotify, & Amazon Music. 🔗 CONNECT WITH EYITAYO 📸 Instagram - / eyitayo_olayemi 👥 Linkedin - / eyitayo_olayemi 🐦 Twitter - / madnessmeta 🎥 YouTube Channel - / TheDiaryOfACMO