In Episode 16 of The Drake Insights Podcast, host Natasha Drake shares a comprehensive case study of revitalizing a senior living community's marketing strategy during the fourth quarter without increasing the budget. The episode emphasizes that small, strategic adjustments can significantly improve marketing results without major budget increases, especially in the fourth quarter. This case study demonstrates the power of data-driven decision-making and strategic marketing planning.

Episode 15 of The Drake Insights Podcast focuses on the future of senior living, with host Natasha Drake interviewing various attendees from the LeadingAge Annual Conference 2024 in Nashville. The guests share their top 3 words and insights on what they see as the future for the senior living industry. The podcast highlights the excitement and uncertainty around the future of senior living, with industry leaders grappling with the best ways to evolve and improve the senior living experience.

Episode 14 of The Drake Insights Podcast dives into the importance of data-driven marketing strategies for senior living communities. Statistician and data science expert, Allison Olson, emphasizes that by leveraging existing data and moving beyond generalized personas, communities can hyper-target their ideal audience and improve their marketing ROI. By implementing these strategies, enhance your lead generation, increase conversion rates, and achieve your marketing goals.

Episode 13 of The Drake Insights Podcast dives into the implications of the Google Leak and the ongoing DOJ case to uncover the truths of what this means for you and SEO best practices. Expert guest Shannon Schmidt, digital strategy lead at Epic Notion, discusses key takeaways from the leaked information and offers actionable advice for SEO strategies and optimizing websites.

This episode of The Drake Insights Podcast emphasizes that August marks a critical time for senior living communities to focus on goal setting and budget planning for the upcoming year. She outlines essential steps for creating a comprehensive budget, including setting realistic goals, optimizing marketing efforts, and investing in digital and conversion initiatives. She urges take proactive steps now.

On Episode 11 of The Drake Insights Podcast, we are joined by senior living digital expert Matt Mesenger. Listen as he reveals powerful strategies to maximize your return on ad spend. Learn how to target the right audience, structure your campaigns for optimal results, and leverage valuable CRM data to deliver a seamless experience for potential residents. By implementing these strategic tips, you can attract more qualified leads and get the most out of your senior living marketing dollars.

On Episode 10 of The Drake Insights Podcast, we are joined by Mary Greer of Engrain. Listen to learn more about how the power of interactive sales tools, like those offered by Engrain, can increase website engagement, qualified leads and ultimately increased conversions and deposits. In todays digital world, it is imperative we are bringing these tools to the forefront of our sales offices and websites to empower prospects while also providing key planning insights for the sales team. 

Episode 9 of The Drake Insights Podcast dives into senior living community website reviews. Host Natasha Drake emphasizes the importance of a website as a crucial first impression. Learn the top 5 tips on how to do a review of your community's website to ensure you are attracting and converting qualified leads into prospects and residents. She then breaks down each tip into specific strategies, ideas and interactive tools you can use. 

On Episode 8 of The Drake Insights Podcast, we are joined by Angela Green Urbaczewski, founder of RevOppAI. Listen to learn more about how to use the power of AI to transform data into business growth and ROI, make strategic decisions and help improve the prospect and customer journey. She urges listeners to not underestimate the power of AI tools to be used not only to improve customer experience, but for ongoing development and training of team members. 

On Episode 7, we are joined by Sarah Eggers, Senior Living SEO Specialist. Listen to learn more about her top senior living SEO strategies for you to take charge of your organic rankings to increase your overall website conversions.  This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

Join your host, Natasha Drake, from Drake Strategic for her Three Tips in 3 Minutes for April. On Episode 6, learn the top three tactics and strategies you must be doing in your marketing plan to help increase your results. This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

On today's Episode 5, learn more about strategic marketing event planning for senior living, understanding the four different types of events and how and when to do them effectively tying them to your strengths and differentiators.  This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

On Episode 4 we are joined by Maribeth Jenkins from the The Sabal Group. Listen to learn more about the latest strategies and techniques to better target and segment your audience list for both direct and digital marketing. This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

On Episode 3, learn best practices on how to identify your true strengths and differentiators through a SOAR analysis process and how then to use them to set yourself apart from the competition. This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

Join your host, Natasha Drake, from Drake Strategic for her Three Tips in 3 Minutes for February. On today's episode, learn best practices on her top 3 tips at the end of January and how to ensure and plan for a successful first quarter. This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts.

Join your host, Natasha Drake, from Drake Strategic for her first video podcast episode with an introduction to the Drake Insights podcast. Learn more about Natasha, her company Drake Strategic and her new podcast Drake Insights. This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories, straight from the experts.