Episodes
Cyber breaches – like the recent DDOS attacks on archive.org and 23&Me – are making headlines more frequently, and the way they are handled in comms terms can have a lasting impact on corporate reputation. In this episode of the PRovoke podcast, Maja Pawinska Sims is joined by Flora Haslam, European technology practice leader at Finn Partners, Richard Hummel, director of threat intelligence at cybersecurity firm Netscout, and Kevin Curren, professor of cyber security at Ulster University,...
Published 11/15/24
In the wake of our PRovokeGlobal Summit, Paul Holmes got together with Drew Warren and Rachel Caggiano from Ogilvy to discuss the dominant themes of the event, from the future of purpose in a politicized environment to the impact of AI on newsrooms and PR agencies—as well as Ogilvy’s big night at the Global SABRE Awards, where it was crowned Global Creative Agency of the Year
Published 11/13/24
In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Richard Smith, co-founder and CEO of fintech Payen, and MikeWorldWide director Conrad Arnavutian, to talk about humanising B2B technology, purpose- and values-driven B2B communications, and how brands and communicators in this sector can navigate the future of sustainability and ESG.
Published 11/11/24
Christina Kim, a former Freuds exec and now corporate PR manager at travel technology firm Yanolja, joins Maja Pawinska Sims on the PRovoke Media podcast to talk about how a blend of speed, quality, and trust has helped Korean brands rise on the global stage. As a Korean who now lives and works in New York, Kim shares how this cultural identity has shaped not just her career in PR but also the global success of Korean brands such as Samsung, Hyundai, LG and K-beauty products.
Published 10/24/24
Burson’s Asia Pacific CEO HS Chung joins Arun Sudhaman on his final PRovoke Media podcast, to discuss the rise of Asian companies on the global stage. Chung describes why she believes the latest wave of Asian brands going global is very different from previous generations, and discusses the unique PR and communications challenges that these companies are aiming to address as they look to succeed beyond their home markets.
Published 10/17/24
In this episode of the PRovoke Media podcast, Avoq strategic planning leader Dianne Riddle Mikeska takes a wide-ranging look at how the comms industry, with a particular focus on public affairs, is leveraging data in its decision-making process. The far-reaching conversation with PRovoke Media founder Paul Holmes covers topics from the key role tools and technology play in strategic planning to the importance of maintaining people — by way of polling, focus groups and the like — as a central...
Published 10/14/24
APCO founder Margery Kraus joins the PRovoke Media podcast to discuss the pioneering consultancy's journey as it marks its 40th anniversary of operations. In conversation with Arun Sudhaman, Kraus discusses the lessons she has learned along the way, the benefits of independence and perils of private equity, and the crucial intersection between politics and business. Kraus also addresses recent protests at the firm's London office, and the broader scrutiny that PR firms now attract in the...
Published 09/11/24
The Young Changemaker Awards were launched by PRovoke Media and WE Communications in 2022 to celebrate young female communicators from underrepresented groups across North America, UK/Europe and APAC/MEA.
In this podcast, the third class of recipients gather with WE founder/CEO Melissa Waggener Zorkin and PRovoke Media editor-in-chief Arun Sudhaman to discuss their the program's importance, the lessons they are hoping to learn, and their advice for PR industry leaders.
This show features the...
Published 09/06/24
Former AIA brand and communications head Stephen Thomas joins the PRovoke Media podcast to discuss his new book, entitled 'Reputations of Value: Winning with Corporate Reputations in an Unpredictable World.'
In conversation with Arun Sudhaman, Thomas discusses why and how he wrote the book, which features insights from numerous communications leaders from across the globe. He also explores whether brands can be 'outrage-proofed' in today's febrile environment, where many may choose to remain...
Published 08/27/24
PRovoke Media founder Paul Holmes sat down with principals from 2024 Agencies of the Year Chandler Chicco, Day One and The Sway Effect to find out what they did last year — in terms of employee culture, agency marketing, and client relationships — to create success in a challenging environment.
https://www.provokemedia.com/latest/podcast/article/podcast-how-did-our-agency-of-the-year-winners-stand-out-in-a-tough-year-for-pr
Published 08/13/24
In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Tom Berry, UK managing director of global agency MikeWorldWide, in a lively and personal discussion ranging from the challenges, opportunities and changes facing the PR industry, to agency leadership, to AI, to people and purpose.
Published 08/04/24
Sherlock's Patrick O'Neill discusses companies turning off Latin American consumers by not using language properly.
Published 07/22/24
This episode of the PRovoke Media podcast is the audio of a provocative webinar with this year’s cohort of The Xec – the UK leadership scheme for the next generation of Black, Asian and minority ethnic leaders in the UK public relations industry. The panel talk to Maja Pawinska Sims about the complexities of diversity hiring, exploring issues of tokenism, whether people of colour are bearing the burden of responsibility for ensuring workplaces are representative and inclusive, the role of...
Published 07/10/24
Day One Agency’s Erin Amend and Rita Onyx, creator and founder of the Onyx Family Brands, discuss Gen Alpha and what the kids who are part of it want from creators.
Published 07/09/24
In this episode of the PRovoke Media podcast, crisis and issues specialist Rod Cartwright talks to Maja Pawinska Sims about the findings of his recent ‘Reputation, Risk and Resilience’ report, an analysis of eight major global reports whose findings impact corporate communicators around the world. The conversation covers the 10 themes of the report, as well as crucial questions for communications leaders to consider, and his conclusion that risk management, crisis preparedness and...
Published 07/08/24
Allison managing director Claudine Moore joins the PRovoke Media podcast to discuss the firm's new Africa Business Cultural Intelligence Report, which examines how changing business and media trends are impacting the region's overall PR landscape. Moore, who has been working in African PR for more than a decade, also discusses The Future is Female Mentorship Program, a PR and comms initiative dedicated to African female tech founders.
Published 07/08/24
Day One Agency’s Randi White and The One Club for Creativity’s Adrienne Lucas, both of whom lead their organizations’ DEI efforts, discuss the role DEIB plays in fueling creativity.
Published 07/08/24
Bookings Holdings chief communications officer Leslie Cafferty discusses how technology is empowering consumers to see the world.
Published 07/03/24
PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B2B world's fastest-growing communications priorities.
Read the full Highlights of the episode here:
https://www.provokemedia.com/long-reads/article/roundtable-the-global-rise-of-b2b-influence
Published 06/25/24
In this episode of the PRovoke Media podcast, in partnership with Cirkle, we discuss the growing importance of B2B influencers. Maja Pawinska Sims talks to Amy Searle, B2B managing director of UK consumer, corporate and B2B agency Cirkle, and Mike Chapman, head of wholesale at PepsiCo. The conversation covers Cirkle’s latest Trading Up report on how to use influencers to boost B2B campaigns and the agency’s Retailer Inner Cirkle initiative, as well as PepsiCo’s introduction of the Extra...
Published 05/30/24
In this discussion Havas Red CEO James Wright joins PRovoke Media editor-in-chief to discuss how he is rethinking the 21st century network agency model to better adapt and respond to client and talent trends. Wright discusses his work in terms of consolidating Havas Red's disparate agency entities into a cohesive whole, his approach to acquisition, talent and much more, in a wide-ranging conversation that reveals how the PR agency model is ripe for disruption.
Published 05/23/24
Paul Nolan, COO and co-owner of B2B technology specialist agency CCGroup, talks about neurodiversity in the PR industry and his own late ADHD diagnosis.
In this episode of the PRovoke Media podcast, we look at neurodiversity in the PR industry in a conversation between Maja Pawinska Sims and Paul Nolan, COO and co-owner of B2B technology specialist agency CCGroup, who was recently diagnosed with ADHD after a 20-year career in PR. Nolan talks about his diagnosis, the impact on his personal...
Published 05/22/24
In the latest podcast from our partners at PROI, we connected with PR agency founders from around the world who are embracing new technologies from artificial intelligence to virtual reality ,in which we discussed management and economic challenges.
Published 05/08/24
Paul Holmes is joined by Alison Dasilva and Penny Kozakos from Zeno Group to discuss what stakeholders expect from corporations when it comes to controversial issues—and how new research can help companies address those expectations smartly in an era of increasing political polarization.
Published 05/08/24