E470: Lars Lofgren (https://x.com/LarsLofgren), a true digital marketing OG, comes on the pod. Lars was one of Neil Patel’s early employees back in 2011 and just went super viral for his exposé of the black hat affiliate SEO that Forbes, CNN, USA Today and other big publishers are doing. We start the conversation with an affiliate story of his own - how he had a single webpage do $100,000/month with SEO. Then we talk about link exchanges, content trades, developing sites with huge backlink profiles, his thoughts on text generation with AI, classic SEO, parasite SEO on Reddit, and even the Google API Leak. Lars on 𝕏: https://x.com/LarsLofgren Lars Lofgren’s articles: https://larslofgren.com/ Work with Lars: https://larslofgren.com/help/ Lars Lofgren on LinkedIn: https://www.linkedin.com/in/larslofgren/ 00:00 Introduction 01:45 $100,000/Month With Affiliate SEO to a Single Webpage 09:51 Google's Helpful Content Update 13:30 SEO for Different Business Models 15:37 SEO Penalties 24:23 Google's Struggle with AI 29:11 Major Changes in SEO Landscape 29:26 Keywords With “Best” 31:52 SEO Lars Feels Good About 35:17 Reddit Parasite SEO 41:03 SEO on Other Platforms 45:04 Personal Branding 54:57 Google API Leak 57:40 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #digitalmarketing #searchengineoptimization #contentmarketing