People Making Fun of Me Leads to Sales E505: Quick win story before I head to the airport. How people making fun of me on Reddit lead to new people binging my videos and a non-insignificant sale. 00:00 Introduction 00:26 Surprising Discovery on Reddit 03:09 Extremely Searchable Content 05:34 Fear of Criticism 07:09 Conclusion The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #digitalmarketing #solopreneur #socialmediamarketing...

E504: Turns out other sites can influence the way your site appears to searchers on Google. If a bunch of sites link to your page with one word or phrase, Google might show that phrase for your page rather than what you have set for the page title. A startling experiment. Then, we get into shocking findings from AI Overviews within Google. They ignore robots.txt instructions, and Google is potentially being generous with including sites in AI Overviews. Also, how to be included in Google’s...

E503: Google’s Helpful Content Update (HCU) has been annihilating content-based sites, affiliate sites, and more. Here’s how to identify what this looks like and how to move on if you have been hit by this hugely negative tag. Mentioned in the video ↓ What Causes the Google Helpful Content Update (HCU): https://youtu.be/0bzye0IN2oQ Compact Keywords: https://compactkeywords.com/ My Exact Social Media Posting Strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ ...

E502: People know that meme coins are dumb and carry no real value. So why are they investing billions into them? How did the PNUT meme coin created to honor the euthanized squirrel, Peanut, grow to a market cap of $2.2 billion? How is the PEPE meme coin worth over $10 billion? And what does this teach us about the current state of the world? What does this teach us about brand building and marketing? Turns out it teaches us a lot. That is what is shared on this episode of The Edward...

E501: 3 tools in my digital marketing toolbox I never really talk about on this show. However, that does not mean they are not important. The first and second tools I use weekly. The third tool I use daily. Links to the tools: https://algoroo.com/ https://wordhtml.com/ https://capitalizemytitle.com/ 00:00 Introduction 00:31 Algoroo - Tracking Google Volatility 03:16 WordHTML - Clean HTML for Your Content 06:31 CapitalizeMyTitle - Perfect Title Capitalization 08:06 Final Thoughts ...

E500: As $50k/mo founder and short-form video expert Alex Slater puts it, “It doesn’t matter if your account is brand new or if you have zero followers—if you create content that hooks people, you have the same shot at getting picked up by the algorithm as anyone else.” Combine the massive audiences and level playing field, and you have the perfect arena for a new age of founders. These are the Indie Hackers killing it with social video. Source for the podcast: ...

E499: How to do search engine optimization for generative AI chatbots like SearchGPT, ChatGPT, Gemini, and Perplexity. Summary for how to get generative AI to recommend your brand: - Use Bing Webmaster Tools and Google Search Console. - Use neutral language. Don’t sensationalize. Don’t use superlatives. - Have your sitemap in your robots.txt file. - Go after keywords that represent the solutions your brand satisfies. - Use your keyword in your page title, meta description, URL slug, H1,...

E498: What causes and what triggers the Google Helpful Content (HCU). Here are my notes, explained in the episode: -Google Helpful Content Update uses a tag, a machine learning classifier. Very little chance of recovery or a long recovery period. -Content websites that are making money through ads and affiliate links. -It’s really many affiliate sites being hit. -Less e-commerce, less news, more content sites being hit. -Having a brand reduces chances of being hit. -Having good Domain...

E497: I was looking at one of the most expensive niches in SEO - personal injury law - and I saw something shocking. None of the SEOs in the niche knew what they were doing. And the ones that had some semblance of an understanding - they were outranking everybody. This is what nobody knew… Reserve your spot for Compact Keywords: https://compactkeywords.com/ 00:00 Introduction 00:09 Personal Injury Law Keywords 00:55 Mistakes in SEO for Law Firms 02:04 SEO Strategies for Law Firms ...

E496: Keida Dervishi of Soulmate Customs is making several hundred thousand dollars every month, millions of dollars a year, posting 4-8 times a day on TikTok and Instagram. Strategy: high frequency posting - post as many times per day as possible. Make easy videos. Content: reactions, build in public, nice music on products. From: https://x.com/iamgdsa/status/1856005886210416864 00:00 Millions a Year From Social Video  00:25 Keida Dervishi: The Young Entrepreneur 01:58 High Frequency...

E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner Experience at Forbes, comes on the podcast! He talks about preparing for the Forbes Under 30 Summit, cold calling Sony in 2012 to get them to allow a flagged YouTube video using copyrighted music, finding celebrity contact information, getting Kim Kardashian on his podcast as a 17-year-old kid, press release marketing, and more. He’s one of...

E494: Cosine Similarity and Embeddings in SEO. What it is, how it benefits SEO, and how it also is used to sell SEO. Cosine Similarity and Embeddings are explained in the context of SEO. Simultaneously, it’s explained how SEOs use concepts like these to sell SEO services to clients. “Cosine Similarity Audits.” Complex things that describe basic SEO functions and actually may be over-optimization.  Listen to this to improve your SEO terminology, learn how to see through the veil of SEO...

E493: In-depth research and insights on Google’s AI Overviews. Which sources are included in AI ​​Overviews? Do all organic results have a chance of being an AI source? Are all sources in the AI ​​​​Overviews equally important for Google? How many sources does Google actually link to in an AI Overview? How common are AI Overviews in search results now? Do AI Overviews lead to fewer clicks on websites than before? How to prepare for AI ​​​​Overviews? Lots of interesting questions are...

E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more. The success of a short form mobile video with speaking in it only comes down to how engaging the transcript. If it’s engaging to read, it will be engaging to watch. And if somebody has a podcast, they’re probably an engaging speaker anyway. So the best copywriters today are also the best editors. If you’re a good copywriter you can...

E491: This dude has been growing Instagram accounts for five years. His most recent was grown to 1 million followers IN TWO MONTHS! He has a super popular thread on Reddit answering people’s questions. I read the most popular questions and answers. Lots to learn from this Instagram expert. Source: https://www.reddit.com/r/InstagramMarketing/comments/1g0cdfj/01m_followers_in_exactly_2_months_ama/ 00:00 Overview 01:02 Posting Schedule and Frequency 03:01 Monetization Strategies 03:50...

E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates... Especially ones who see their traffic going to Reddit and Quora... Or ones who are worried about generative AI bots, like ChatGPT and Meta AI, answering the queries they’re ranking for... The definition of insanity is doing the same thing over and over again and expecting different results. Content SEO is going away. But you have a site with existing decent...

E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules. Reddit is the 3rd most clicked website on Google Search. SEOs are abusing it a ton. Sources: https://x.com/lilyraynyc/status/1853502675004060159 https://x.com/lilyraynyc/status/1852732333142507546 00:00 Intro to Parasite SEO 00:11 Reddit's Rise 00:28 Bad Actor Strategies 01:28 Why Reddit is Dominating 02:20 Top of Funnel vs. Bottom of Funnel 03:16...

E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch. They’ve used a faceless TikTok and Instagram marketing strategy, getting over 50 million views in 6 months. This is what they were posting. + Another faceless company that is crushing. The Cat Bat Mask. Hundreds of millions of views with hyper-simple 5-second faceless videos. You’re not going to believe this one. From:...

E487: White hat, grey hat, and black hat link building strategies. The grayscale of backlink acquisition. If you want to learn about black hat link building and acquiring backlinks, this has a very dark story. This also has a very effective and creative white hat link building strategy. And in the middle of the video is a common grey hat backlink tactic. 00:00 Introduction 00:16 Understanding White Hat, Gray Hat, and Black Hat SEO 01:19 White Hat Link Building 06:16 Gray Hat Link...

E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords. I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting. Links mentioned 👇 My SEO Program: https://compactkeywords.com/ Pareto SEO: https://edwardsturm.com/articles/pareto-seo/ 25 viral hooks: ...

E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business. These two Steve Jobs business stories get me hyped. Hopefully, they will get you hyped, too. Credit 👇 Story one: https://x.com/projectkim/status/1852010511086555474 Story two: https://x.com/itsolelehmann/status/1850531655427174709 Unboxing broll: https://www.youtube.com/watch?v=B2BMePLvkGs&ab_channel=DrDebox Steve Jobs broll: ...

E484: Information architecture in SEO - how you show information on your website in the most straightforward crawlable way for visitors and search engines. This episode explains information architecture, especially in the context of search engine optimization, and gives an example of a site that is doing it so well that it’s ranking on Google for 223,000 keywords! To learn more about the specific site, I made a standalone episode, “Ranking for 223 THOUSAND Keywords With Programmatic SEO,”...

E283: This site is ranking for 223,800 keywords on Google. 6,400 keywords in positions 1-3. What a time to be alive. My SEO program: https://edwardsturm.com/compact-keywords/ 00:00 Crazy SEO Win 00:58 Rob Liu’s Strategy 01:59 Implementing the Broad Approach 02:46 Analyzing ContactOut's SEO Tactics 03:51 Pricing 04:10 Using Data for Organic Marketing 04:58 SociableKIT’s SEO Strategy 07:04 Final Thoughts The Edward Show. Your daily search engine optimization podcast:...

E482: I attended a 20 trillion dollar event at Cipriani Wall Street. The people in the room controlled 20 trillion dollars of invested capital. This is what I learned. Links mentioned in the episode 👇 Compact Keywords: https://edwardsturm.com/compact-keywords/ Lessons From Ryan Reynolds: https://edwardsturm.com/articles/lessons-from-ryan-reynolds/ Ep 477 of The Edward Show: https://youtu.be/WNcJnwJcTSk The Complete History & Strategy of LVMH: https://www.acquired.fm/episodes/lvmh ...