E496: Keida Dervishi of Soulmate Customs is making several hundred thousand dollars every month, millions of dollars a year, posting 4-8 times a day on TikTok and Instagram. Strategy: high frequency posting - post as many times per day as possible. Make easy videos. Content: reactions, build in public, nice music on products. From: https://x.com/iamgdsa/status/1856005886210416864 00:00 Millions a Year From Social Video  00:25 Keida Dervishi: The Young Entrepreneur 01:58 High Frequency...

E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner Experience at Forbes, comes on the podcast! He talks about preparing for the Forbes Under 30 Summit, cold calling Sony in 2012 to get them to allow a flagged YouTube video using copyrighted music, finding celebrity contact information, getting Kim Kardashian on his podcast as a 17-year-old kid, press release marketing, and more. He’s one of...

E494: Cosine Similarity and Embeddings in SEO. What it is, how it benefits SEO, and how it also is used to sell SEO. Cosine Similarity and Embeddings are explained in the context of SEO. Simultaneously, it’s explained how SEOs use concepts like these to sell SEO services to clients. “Cosine Similarity Audits.” Complex things that describe basic SEO functions and actually may be over-optimization.  Listen to this to improve your SEO terminology, learn how to see through the veil of SEO...

E493: In-depth research and insights on Google’s AI Overviews. Which sources are included in AI ​​Overviews? Do all organic results have a chance of being an AI source? Are all sources in the AI ​​​​Overviews equally important for Google? How many sources does Google actually link to in an AI Overview? How common are AI Overviews in search results now? Do AI Overviews lead to fewer clicks on websites than before? How to prepare for AI ​​​​Overviews? Lots of interesting questions are...

E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more. The success of a short form mobile video with speaking in it only comes down to how engaging the transcript. If it’s engaging to read, it will be engaging to watch. And if somebody has a podcast, they’re probably an engaging speaker anyway. So the best copywriters today are also the best editors. If you’re a good copywriter you can...

E491: This dude has been growing Instagram accounts for five years. His most recent was grown to 1 million followers IN TWO MONTHS! He has a super popular thread on Reddit answering people’s questions. I read the most popular questions and answers. Lots to learn from this Instagram expert. Source: https://www.reddit.com/r/InstagramMarketing/comments/1g0cdfj/01m_followers_in_exactly_2_months_ama/ 00:00 Overview 01:02 Posting Schedule and Frequency 03:01 Monetization Strategies 03:50...

E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates... Especially ones who see their traffic going to Reddit and Quora... Or ones who are worried about generative AI bots, like ChatGPT and Meta AI, answering the queries they’re ranking for... The definition of insanity is doing the same thing over and over again and expecting different results. Content SEO is going away. But you have a site with existing decent...

E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules. Reddit is the 3rd most clicked website on Google Search. SEOs are abusing it a ton. Sources: https://x.com/lilyraynyc/status/1853502675004060159 https://x.com/lilyraynyc/status/1852732333142507546 00:00 Intro to Parasite SEO 00:11 Reddit's Rise 00:28 Bad Actor Strategies 01:28 Why Reddit is Dominating 02:20 Top of Funnel vs. Bottom of Funnel 03:16...

E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch. They’ve used a faceless TikTok and Instagram marketing strategy, getting over 50 million views in 6 months. This is what they were posting. + Another faceless company that is crushing. The Cat Bat Mask. Hundreds of millions of views with hyper-simple 5-second faceless videos. You’re not going to believe this one. From:...

E487: White hat, grey hat, and black hat link building strategies. The grayscale of backlink acquisition. If you want to learn about black hat link building and acquiring backlinks, this has a very dark story. This also has a very effective and creative white hat link building strategy. And in the middle of the video is a common grey hat backlink tactic. 00:00 Introduction 00:16 Understanding White Hat, Gray Hat, and Black Hat SEO 01:19 White Hat Link Building 06:16 Gray Hat Link...

E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords. I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting. Links mentioned 👇 My SEO Program: https://compactkeywords.com/ Pareto SEO: https://edwardsturm.com/articles/pareto-seo/ 25 viral hooks: ...

E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business. These two Steve Jobs business stories get me hyped. Hopefully, they will get you hyped, too. Credit 👇 Story one: https://x.com/projectkim/status/1852010511086555474 Story two: https://x.com/itsolelehmann/status/1850531655427174709 Unboxing broll: https://www.youtube.com/watch?v=B2BMePLvkGs&ab_channel=DrDebox Steve Jobs broll: ...

E484: Information architecture in SEO - how you show information on your website in the most straightforward crawlable way for visitors and search engines. This episode explains information architecture, especially in the context of search engine optimization, and gives an example of a site that is doing it so well that it’s ranking on Google for 223,000 keywords! To learn more about the specific site, I made a standalone episode, “Ranking for 223 THOUSAND Keywords With Programmatic SEO,”...

E283: This site is ranking for 223,800 keywords on Google. 6,400 keywords in positions 1-3. What a time to be alive. My SEO program: https://edwardsturm.com/compact-keywords/ 00:00 Crazy SEO Win 00:58 Rob Liu’s Strategy 01:59 Implementing the Broad Approach 02:46 Analyzing ContactOut's SEO Tactics 03:51 Pricing 04:10 Using Data for Organic Marketing 04:58 SociableKIT’s SEO Strategy 07:04 Final Thoughts The Edward Show. Your daily search engine optimization podcast:...

E482: I attended a 20 trillion dollar event at Cipriani Wall Street. The people in the room controlled 20 trillion dollars of invested capital. This is what I learned. Links mentioned in the episode 👇 Compact Keywords: https://edwardsturm.com/compact-keywords/ Lessons From Ryan Reynolds: https://edwardsturm.com/articles/lessons-from-ryan-reynolds/ Ep 477 of The Edward Show: https://youtu.be/WNcJnwJcTSk The Complete History & Strategy of LVMH: https://www.acquired.fm/episodes/lvmh ...

E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO. The SEO community has been in a panic. So first, in this episode, I cover the bug. Then I get into the basics of Google Search Console. My Love Letter to Bottom-of-Funnel SEO (mentioned in the episode): https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ My weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ 00:00 Google Search Console...

E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history. Pepsi ran shocking blind taste tests, showing people preferred the taste of Pepsi to Coke. But what Coca-Cola did in response nearly destroyed Coke forever. Here's the full story. From: https://x.com/timjcarden/status/1850037589983756535 Full credit to: https://x.com/timjcarden 00:00 Pepsi vs. Coke 00:37 The Pepsi Challenge 01:40 Coca-Cola's Desperate Response 01:58 New Coke 03:46...

E479: The “reply guy” formula - what I would do if I could divert attention to growing on 𝕏. Use Premium+ account. Niche down, articulate my niche clearly. 3 hour daily commitment. - 2 hours replying to accounts in my niche or spinning comments on big accounts towards my niche. - 1 hour creating daily content for my profile - creating a valuable binge bank for new people discovering me. Stealing video and image hooks: videos in my niche from TikTok and Instagram, and memes....

E478: Anybody can do this right now to build crazy FOMO. Use featured.com to get into 3-4 publications each week. Use aipodcastmatcher.com to get in 2-3 podcasts each week. Every 7 days, share on LinkedIn. “Omg what is happening to this guy/girl they are blowing up!” - That’s what people will say to themselves when they see you getting all this sweet press. Then they’ll want to be in your orbit, be top-of-mind for you, want to help you and make introductions for you, and more. 0:00...

E477: The performance of P. Diddy’s home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken products, threatening customers, and engaging in fraud. These activities got it tons of angry reviews and blog posts, resulting in… tons of backlinks. The people behind DecorMyEyes went to jail and Google responded, updating its algorithms with sentiment analysis. With this in mind, we look at how P. Diddy’s website has performed in Google...

E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They’re public relations people. The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing. So when you take these public relations people and teach them these things, they become unstoppable. Build a brand, not backlinks. The brand gets backlinks and makes everything easier. AND, if you are not a public relations...

E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie to journalists, make up accreditations, and more… all to get the highest authority backlinks they could. This is the dark reality of journalism and SEO. 00:00 Introduction 00:36 Domain Authority and Backlinks 02:43 Journalists and Experts 03:40 Telling Journalists What They Want to Hear 06:51 Trading Up the Chain 06:59 Fake Credibility...

E474: The two biggest SEO epiphanies I had that quite literally changed the way I looked at the Internet. When you understand how Google works, you understand how the Internet works. These are the two SEO epiphanies that will have the greatest impact. The first is from when I was just learning SEO - literally when I was starting. It was my holy moly moment. The second is from 2019 in Minsk, Belarus. A totally different type of holy moly moment. Links in the episode: Pareto SEO:...

E473: How to optimize LinkedIn so that recruiters and employers reach out to you nonstop. In 2016 I used these LinkedIn hacks to go from unemployable to super in-demand in literally within a month. And a month later I had a job at one of the best marketing agencies in the world. Then I wrote an article on the hacks and optimizations I used, and many others then used them to get the same results. So this is how to optimize your LinkedIn in 2024 so that recruiters and employers are reaching...