E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords. I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting. Links mentioned 👇 My SEO Program: https://compactkeywords.com/ Pareto SEO: https://edwardsturm.com/articles/pareto-seo/ 25 viral hooks: https://edwardsturm.com/articles/25-hooks-tiktok-instagram-reels-youtube-shorts/ 7 more hooks: https://edwardsturm.com/articles/seven-viral-hooks/ My personal favorite hooks: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/ All my articles: https://edwardsturm.com/articles/ 00:00 SEO Copywriting - Introduction 00:20 Search Intent and Pogo Sticking 02:33 Punchy Writing 03:46 Hooks 07:40 AI in SEO Copywriting 13:10 Keyword Usage 16:05 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seo #copywriting #searchengineoptimization #digitalmarketing