E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They’re public relations people. The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing. So when you take these public relations people and teach them these things, they become unstoppable. Build a brand, not backlinks. The brand gets backlinks and makes everything easier. AND, if you are not a public relations oriented person, but you are a technical marketer, here’s something I did to go from a technical marketer myself, to a technical marketing who also has a strong grasp on public relations. 00:00 Introduction 00:31 Public Relations in SEO 01:38 Successful Examples 02:57 Branding and Backlinks 04:32 PR Link Building Strategies 06:57 Combining PR with Technical SEO 08:09 Keywords and PR 09:03 A Missed Opportunity 10:33 Viral Marketing and Stunts 11:47 Learning PR 13:35 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #linkbuilding #digitalmarketing