E477: The performance of P. Diddy’s home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken products, threatening customers, and engaging in fraud. These activities got it tons of angry reviews and blog posts, resulting in… tons of backlinks. The people behind DecorMyEyes went to jail and Google responded, updating its algorithms with sentiment analysis. With this in mind, we look at how P. Diddy’s website has performed in Google Search over the last couple of months. 00:00 P. Diddy's SEO Mystery 00:44 Forgotten SEO Scandal 01:22 DecorMyEyes 03:05 Google's Response 03:51 Diddy's SEO Performance Amid Controversy 04:47 SEO Bumps 05:17 Branded Keywords 08:05 Final Thoughts #seotips #searchengineoptimization #linkbuilding #digitalmarketing