E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO. The SEO community has been in a panic. So first, in this episode, I cover the bug. Then I get into the basics of Google Search Console. My Love Letter to Bottom-of-Funnel SEO (mentioned in the episode): https://edwardsturm.com/articles/bottom-of-funnel-seo-love-letter/ My weekly digital marketing newsletter: https://edwardsturm.com/newsletter/ 00:00 Google Search Console Outage 00:49 Immediate Reactions 01:43 Understanding Google Search Console 02:51 Setting Up Google Search Console 04:18 Sitemaps in SEO 05:57 Bottom of Funnel SEO 07:50 Optimizing a Newsletter for SEO 09:38 Google Search Console Issues 09:58 Personal Insights The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #seotips #searchengineoptimization #digitalmarketing #googlesearchconsole