In this insightful podcast, we sit down with Waqar Hasan, COO of Whizzbridge, to explore effective strategies for lead generation and email marketing in the software industry. Waqar shares practical insights on transitioning from freelancing platforms, defining profitable margins, understanding customer segmentation, and leveraging opportunities in the economy. He discusses the sales cycle for SMEs, various lead generation methods, crafting compelling email content, and utilizing Sales Development Representatives (SDRs) to acquire clients. Whether you're exploring LinkedIn, perfecting cold calling, or evaluating email platforms, this episode offers actionable advice for tech professionals looking to enhance their marketing strategies.