Do you have an overly complicated website with multiple offerings? Do you feel pressured to have so many programs, courses and services listed just to keep up with the competition? There are so many parts of running a business that can be challenging, but some of the most common complaints I hear are when business owners feel like they’re drowning in offerings, using pushy sales methods, and completely lost on how to plan for the future. It’s so important to make sure you're selling your product or service in a way that feels authentic and in alignment with you and your brand, while also making it super easy for potential clients to understand and engage with what you have to offer.  LET’S TAKE A CLOSER LOOK WITH A CASE STUDYToday’s episode is a case study exploring how Michelle Johns has created a simple business that fits in around her life. Michelle is a leadership coach who supports women to become confident and empowered to successfully lead a team for the first time through a mix of coaching, training and mentoring. INTRODUCING MICHELLE JOHNSMichelle has more than 20 years of experience as a leader in the corporate world and has an extensive background in change management, qualifications in organisational psychology and leadership, and is passionate about bringing more feminine energy into the boardroom. I’ve been working with Michelle in The Modern Marketing Collective and on my retreats and I’m absolutely thrilled to be bringing all of her sage advice and experience to you today to help you simplify your business, structure your offers and find the best way of selling that feels good for you. THE NITTY GRITTYMichelle takes us through how she structures her program, private coaching, group mentoring sessions, and networking. Michelle explains what brings many of her clients to her business. Quite often it comes down to the environment they're working in, many in male dominated industries, and they’re not being heard. Michelle will work together with them to find different strategies to manage those situations. SIMPLIFY YOUR BUSINESS I know that the process of simplifying a business is not always easy. You'll need to let go of non-essential products or services and rethink your marketing and sales strategies to better reflect your vision. You may also need to shift your mindset, as many business owners feel huge pressure to constantly add more features, products, or services in order to keep up with the competition.Michelle takes us through how she simplified her program structure, her overcomplicated website, and her offerings into a much simpler way of doing business and she feels far lighter now. She takes us through her marketing, lead magnets, experimenting, building credibility, and how she makes her business work around everything she enjoys in life.  I recommend focusing on what truly matters to your ideal client and what fills you up with light and passion. By simplifying your business, you can create a much better customer experience for everyone involved and sell your products in your own way without feeling pushy or salesy.