It’s tempting to want to share everything we know in our online course.We can also equate quantity of content with quality of course.But what is in fact more valuable than more information?Quicker results.People don’t want to buy a library of information.They want the fastest route to the course’s promised outcome.In this episode, we’re exploring how to decide how much to include in your course, and how doing this purposefully will accelerate your students’ results.I also step you through the...

Today we’re exploring arguably the most important decision you will make when it comes to designing your online course.And this is becoming very clear and specific about the person, problem and solution of your online course.When I take a look at the students I have worked with to launch their own courses, those who have had the most success, and have been able to sell their courses the most easily and frequently, have had one thing in common:They target a specific person to solve a specific...

In this week’s episode I'm joined by one of our members from The Modern Marketing Collective (https://emilyosmond.com/collective) and an Elevate Business Retreat (https://emilyosmond.com/business-retreat) alumni, Renee Mariette. And Renee runs the business called Make Words Work (https://www.makewordswork.com.au/). In this episode, we discuss Renee's move from corporate marketer to self -employed running her SEO copywriting business. She takes us through how when she started her business as...

Have you been thinking about creating and launching your first online course?   There can be a lot to get your head around from the sales pages, the checkout pages, emailing your list, promoting on social media, the course creation, picking a name and price and the launch strategy itself. But if you're like many of the course creators I work with, there can also feel like there's a huge pressure to have a 'big' launch and enrol the most number of students possible.. or else it's a 'fail'. In...

In this episode, I’m speaking with Kate Toon: an award-winning business mentor and digital marketing coach. She’s a down to earth human on a mission to demystify the realities of running a...

On this week’s episode, I’m joined by Leah Selfe, who you may know as the Productivity Queen. Leah works with women who are passionate about impacting others through their teachings and knowledge.She’s the go to Automation Strategist for fine tuning processes, creating business systems that work and automating workflows for easier business operations. Or, in short, she’s the woman who helps others to be more productive in their business, kick goals and get the work done.After 15 years in the...

In the rapidly evolving landscape of online marketing, exactly where should we be focussing for the year ahead? And what really matters for us as micro business owners among the many trends, platforms and opinions?Find out in this episode!CONNECT WITH EMILYWebsite (https://emilyosmond.com/)  |  Instagram (https://www.instagram.com/emilyosmond/)  |  Facebook (https://www.facebook.com/emilyclareosmond)  | LinkedIn (https://www.linkedin.com/in/emily-osmond-31741b40/)Free marketing training,...

In this episode, I’m speaking with Emma Jenkins (https://www.nurturenaturesydney.com.au/) - a registered psychologist with over 10 years of experience working with children, adolescents and families providing therapy and assessment with a strengths based, client-centered and trauma informed approach.Since becoming a mother she has developed a passion for supporting parent and infant mental health, especially the adjustment and mental load, social expectation and internalised ‘shoulds’ that...

Before we get into this week’s episode - and the first episode for this year - I want to invite you to join me for my Vision to Action - 2024 Business Day Out, on February 22nd here in Melbourne, Australia.Meet other expert-based business owners (consultants, coaches, service-based business owners, online course creators and creatives), in person.Hear the candid stories, challenges and exclusive insights from three inspiring women business owners about how they have created their dream...

Do you ever worry that you’re not being professional enough on your social media?Do you often hold yourself back from sharing certain parts of your personality?Or do you quash your own ideas, because they aren’t deemed the ‘right’ way to do things in your industry?Well today’s guest is here to show you how to bring your whole, colourful and creative self into your business!Leonie Dawson is an internationally best-selling author of the 2023 My Brilliant Year workbooks (formerly known as the...

Today I’m joined by someone who has an infectiously positive energy about them, loads of fantastic insights, and an inspiring story that is sure to leave you with endless ideas about the opportunities for your own business!Mim Jenkinson is a multi-six-figure a year digital product creator, 5-star Etsy Sticker Seller and Online Business Coach. She’s a planner addict and is obsessed with stickers! Mim has helped and coached over 10,000 people all around the world to unlock their creative side...

If you have ever wondered if the niche you have chosen is too small…Or whether you have saturated your market already…Or simply love to hear inspiring stories of business owners following their passions to build a thriving business, then today’s episode is for you.I’m joined by Brigit Esselmont, who I met when speaking alongside as a conference earlier this year.Brigit is best known as the best-selling author of Everyday Tarot and founder of Biddy Tarot. An intuitive entrepreneur, Brigit has...

Coming up with content ideas - and then bringing them to life - is one of the trickiest and most time consuming parts of marketing for one person business owners.But what’s worse?When all that time and effort translates into very little engagement.I remember when I used to rack my brain trying to figure out what to post.At the start, I tried sharing what I saw others sharing - convinced they must know something I didn’t. It wasn’t until I actually studied the type of content that I engaged...

Do you ever get stuck second-guessing yourself, overthinking things, and feeling very unsure about which direction to go in or what decision to make?This might be because you have disconnected from your own intuition: that inner knowing, your gut feeling, your own instincts.Well, today’s guest is here to help you reconnect with your intuition in business so you can make decisions with more clarity, calm and confidence.Today I’m joined by Kerry Rowett (https://www.alignandattract.com), who is...

Mindset - or more specifically working on our mindset - is a common idea to many one person business owners.As entrepreneurial people, many of us are focussed on self improvement, self development and continuing to evolve and grow personally as well as professionally.We consume resources - like podcasts, books, and courses - that focus on mindset, which help us to understand our own mindset challenges.And while there are benefits to this - it also means that it can become almost instinctive...

Today I’m speaking with the award-winning financial advisor, the founder of Endurance Financial (https://www.endurancefinancial.com.au/) and the newly published author of Financially Fit Women (https://www.endurancefinancial.com.au/book/), Amanda Thompson!From the boardroom of Australia’s biggest banks as a leading financial advisor to qualifying three times for the Ironman World Championships despite health issues, Amanda Thompson has never been afraid of a challenge.For the past two...

Most small business owners think their marketing should feel new and exciting to them in order to be doing it right.In fact, they think that if they repeat themselves in their content, they're doing it wrong.But when we market our business to suit our personal needs of fun, newness and change, we forget about our audience and their needs of consistency and repetition from a brand.In this episode, I explore three of the mistakes we make that lead us to resist doing what works - i.e. repetition...

Fernanda Alberici is a Digital Marketing Strategist, Elite certified Facebook Ads Expert, Speaker, and the founder of Fab Marketing (https://fabmarketing.com.au/).Fernanda helps service-based and e-commerce businesses stand out online, attract a consistent influx of leads and customers, and grow a profitable business using tried and tested Facebook and Instagram advertising strategies.I first connected with Fernanda when she joined my membership The Modern Marketing Collective...

There’s a great little feature on Instagram that you might not yet be aware of - or if you are aware of it, you may not be using it in the most strategic way possible.I’m talking about Instagram’s pinned posts feature.You can pin up to three of your posts to the top of your profile on Instagram, which means that these are the first pieces of content that people will see when they land on your profile.So what content exactly should you be considering pinning there?That’s what we’re exploring...

How exactly do you go about preparing to leave a corporate job to transition into your own business? Is there a right time to make the move? What type of buffer should you have in place - if any? And how can you attract clients from marketing your business online - in a way that feels good to you? Well today’s guest on The Emily Osmond Show answers these questions and more!My guest is Gulinka Shadinuowa - a personal stylist based in Melbourne, who helps women find their authentic personal...

I’m not going to sugarcoat it: I have found the past few months pretty hard!The last episode I recorded about business and a baby was when Lando was four months old. He had slept for a lot of the day up until about three months, and at the time I recorded that episode, I was getting to grips with no longer having pockets of my day to dive into work.This coincided with the end of the time that I had prepared for taking my own version of maternity leave - about three months. With Lando due in...

Some of the really valuable insights that I teach inside the Modern Marketing Collective centre around four categories of content that every business needs. These are connection, credibility, value and promotion, and today I’m talking about how to apply each of these specifically to your website.Understanding these four categories will be super helpful for everything marketing related, from posting on Instagram and creating your newsletter to how you structure your offerings and content...

Building out your email list continues to be one of the most fundamental ways to grow your online business. Communicating with people through regular newsletters helps to build trust and draw people into your world. But email addresses are a high commodity and a lot of people are wary of giving out their details. Today I’m talking about 9 elements to consider when creating your opt-in page so that your freebie actually works for your business to create conversions. WHAT EXACTLY IS AN OPT-IN...

Welcome to the world of web design in 2023, where creating a high-converting website is crucial for online success. We’re so lucky to be joined by Emma Troy to help decipher the must-haves and what to avoid to create a converting website machine for your service or product-based business! INTRODUCING EMMA TROYStep into the digital realm where creativity meets technology, and websites come to life with captivating designs and seamless functionality. Meet Emma Troy, the brilliant designer...