In this week’s episode I'm joined by one of our members from The Modern Marketing Collective (https://emilyosmond.com/collective) and an Elevate Business Retreat (https://emilyosmond.com/business-retreat) alumni, Renee Mariette. And Renee runs the business called Make Words Work (https://www.makewordswork.com.au/). In this episode, we discuss Renee's move from corporate marketer to self -employed running her SEO copywriting business. She takes us through how when she started her business as per so many of us, myself included, she went from offering all the things. And then over time, using what she learned were the real pain points for her clients, plus the area that she really enjoyed the most, she then went and specialised. Renee also shares how she's built a network, and how she has learnt a lot from people who are a few steps ahead of her.She also discusses how she has teamed up with someone who offers complimentary services to create packages that are there to serve their clients that really tick all the boxes when it comes to SEO in their business, along with her biggest learning since starting her business.Renee is our guest expert inside The Modern Marketing Collective for the month of April and she's going to be sharing her expertise when it comes to SEO and the growing world of AI. Renee will share how we can really tangibly execute on this in our business. To access this SEO & AI Masterclass, join The Modern Marketing Collective (https://emilyosmond.com/collective) today.Timestamps:03:23: What is SEO Copywriting and its Benefits07:06: Evolution of the Business09:29: Marketing Strategies and Networking14:45: Balancing Work and Life16:29: Surprising and Challenging Aspects of Business27:02: Current Focus and Future PlansCONNECT WITH RENEEWebsite (https://www.makewordswork.com.au/)  |