Fernanda Alberici is a Digital Marketing Strategist, Elite certified Facebook Ads Expert, Speaker, and the founder of Fab Marketing (https://fabmarketing.com.au/).Fernanda helps service-based and e-commerce businesses stand out online, attract a consistent influx of leads and customers, and grow a profitable business using tried and tested Facebook and Instagram advertising strategies.I first connected with Fernanda when she joined my membership The Modern Marketing Collective (https://emilyosmond.com/collective) several years ago, and it has been a pleasure and joy to see her continue to evolve and grow her own business over the years.In this episode, we speak about:* The catalyst behind Fernanda starting her own business* What Fernanda’s early business version looked like compared to today’s version* The decision that Fernanda made that really saw her business take off * The different offers that Fernanda sells in her business (including the new one that she is about to release)* Why mindset is Fernanda’s biggest challenge and what she does to keep moving forward despite this* The three core very practical and tangible strategies that Fernanda uses to attract more leads and sales to her business* The importance of and power of having a sales funnel that is tested and converts (and how it will help you sleep better at night)* What’s working best right now when it comes to Facebook and Instagram Ads for e-commerce and service-based businesses.CONNECT WITH EMILYWebsite (https://emilyosmond.com/)  |  Instagram (https://www.instagram.com/emilyosmond/)  |  Facebook (https://www.facebook.com/emilyclareosmond)  | LinkedIn (https://www.linkedin.com/in/emily-osmond-31741b40/)Get my free marketing training, templates and resources at emilyosmond.com/free (https://emilyosmond.com/free)Join the waitlist (https://emilyosmond.com/collective) for my membership, The Modern Marketing Collective.