Leaving a full-time job to start your own business is a huge decision that is both exciting and terrifying at the same time. It takes so much courage to take that leap of faith and pursue your entrepreneurial dreams but it can be so rewarding and fulfilling. WELCOME CASS AGGETTIn this episode, I’m chatting with Cass Aggett who bravely made this leap and started her own web design business after a career as a public servant. Cass helps female founders of health and wellness businesses to showcase the expertise through a strategic website and aligned branding. In this conversation we discuss how Cass has evolved her business over time, where she started, the types of offerings that she started out with, and how these have evolved and grown. Cass shares the decisions made behind choosing where to place her focus, as well as finding her ideal client. NICHING DOWN TO FIND YOUR IDEAL CLIENTSThrough a fluke, early on in her business Cass found that she was working largely with clients in the health and wellness industry and found that she absolutely loved it. She explores how she managed to niche down heavily into this specific industry and was able to then attract more of her ideal clients. TAKING THE LEAP TO WORK IN YOUR BUSINESS FULL TIMECass also shares what that process has looked like from leaving her public service role to working full time in her business. She discusses the strategies and the planning around her schedule that she's implemented to help her really set herself up to be productive, flexible and happy in her own business.PROGRESS OVER PERFECTIONCass is a serial perfectionist and had to learn that progress is far better than perfection. She advises us to spend our time effectively and get our offerings out there to the world and then we can refine them if needed. Finding the courage to leave your full-time job and start your own business is not an easy task, but it can be one of the most rewarding things you can do. I absolutely loved listening to Cass’ experience and advice. She generously gives us her biggest tips for growing a business so make sure you tune in and listen carefully! LINKS: Where to find Cass Aggett: Website: https://www.cassaggett.com.au/ (https://www.cassaggett.com.au/)Facebook: https://www.facebook.com/cass.aggett (https://www.facebook.com/cass.aggett)Instagram: https://www.instagram.com/cass.aggett/ (https://www.instagram.com/cass.aggett/)Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective (https://emilyosmond.com/collective)