Welcome to the world of web design in 2023, where creating a high-converting website is crucial for online success. We’re so lucky to be joined by Emma Troy to help decipher the must-haves and what to avoid to create a converting website machine for your service or product-based business! INTRODUCING EMMA TROYStep into the digital realm where creativity meets technology, and websites come to life with captivating designs and seamless functionality. Meet Emma Troy, the brilliant designer behind Emma Troy Designs, a creative powerhouse specializing in crafting stunning websites that leave a lasting impression.Emma Troy is an exceptional web designer and Showit design partner for creatives, coaches and entrepreneurs, and adventurers. Emma has a remarkable ability to blend artistic vision with technical expertise and has helped me design my very own website. Through her work, she invites you to embark on a journey where aesthetics and user experience combine to create websites that are visually captivating, high-converting and user-friendly.WHAT IS A HIGH-CONVERTING WEBSITE? Emma explains a high-converting website is when a user on your website is compelled to take action, so they'll click a button in the hope to book, buy, download or learn more. Ultimately it’s the end goal of a website. A conversion-optimised website is a clever combination that mixes design with psychology and conversion optimisation - this is the brains of your website. It’s super important to think about the user experience whenever a potential client is surfing through your pages because it’s the magic dust that makes your website really visually appealing and consistent with your brand.WHERE DO I START?Emma walks you through the essential steps to create a website that not only captures attention but also converts visitors into valuable customers. She is the absolute best at this because she is helping her clients every day to transform their boring brands and bland websites into magical money-making masterpieces. Emma will walk us through all of the dos and don’ts when building your website to encourage your clients to spend more time on each page and click on each Call to Action button. So if you feel stuck when deciding what to include on your Home page, what to write in your About page, how to design your Offers page, how to stay consistent with your brand and colours, and what your Navigation pane should look like - tune in because Emma is filling us in on everything you need to know to create a high converting machine. And remember, Emma has truly beautiful templates on her website that you can check out that are super easy to use and will make your website look incredible with very minimal effort on your part!So, grab a cup of coffee and let's dive in.LINKS: