74. Maximizing Conversion Rates: Leveraging Short-Form Video Content to Drive E-commerce Sales with Eitan Koter
Description
Are you ready to revolutionize your online business with video content?
Short-form videos are the future of digital marketing, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge.
In this episode, I dive into the world of video commerce with guest Eitan Koter, co-founder and co-CEO of Vimmi. We discuss the importance of authenticity and consistency in creating short-form videos, the rise of social commerce, and how live shopping and shoppable videos are transforming the e-commerce landscape. Eitan shares valuable insights on how founders can leverage video content to build brand awareness, engage with customers, and drive sales. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical advice on how to harness the power of video to grow your online business.
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Where to find Eitan:Vimmi: https://vimmi.net/Podcast: https://vimmi.net/mastering-ecommerce-marketing/Blog: https://vimmi.net/blog/LinkedIn: https://www.linkedin.com/in/eitankoter/ ------------
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