Are you ready to revolutionize your online business with video content? Short-form videos are the future of digital marketing, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge. In this episode, I dive into the world of video commerce with guest Eitan Koter, co-founder and co-CEO of Vimmi. We discuss the importance of authenticity and consistency in creating short-form videos, the rise of social commerce, and how live shopping and shoppable videos are...

How can e-commerce entrepreneurs avoid common pitfalls when scaling their business? By focusing on strategic delegation and hiring the right talent, e-commerce entrepreneurs can effectively scale their businesses without getting bogged down in the details. In this episode I chat with Yoni, co-founder and CEO of Multiply Mii, who discusses the challenges e-commerce business owners face as they grow. He emphasizes the importance of continually innovating and bringing new products to market....

How many Etsy listings are needed to make $10,000 monthly? In this episode, Julie, former tech professional and co-founder of Gold City Ventures, shares her Etsy journey. While successful sellers often have around 100 listings, some thrive with far fewer. Julie emphasizes that quality trumps quantity. The focus should be on understanding market demand and creating products that meet customer needs. She advises new sellers to start with even one well-crafted listing, as each provides valuable...

Are you accidentally sabotaging your business by focusing on the wrong financial metrics? In this episode, Nick from Bookkeeper360 discusses the importance of proper bookkeeping and financial analysis for e-commerce businesses. He emphasizes that simply tracking revenue is not enough - entrepreneurs need to understand their true costs and profit margins for different products and sales channels. Without this granular financial data, business owners may be investing time and money into...

How can Etsy sellers boost their sales without using ads?  In this episode we chat with Alina, an Etsy seller with over 20,000 sales. Alina shares her journey from architecture to e-commerce entrepreneur and showcases the power of digital products. She emphasizes the importance of market research, using online tools to identify trending niches and optimize listings.  Alina's approach involves combining multiple niches to create unique products, using high-quality mockups to showcase designs,...

What does it takes to build and sell multiple successful online businesses? In this episode I chat with Grant, a seasoned entrepreneur who has started eight companies and sold four of them. Grant shares his journey from working at Apple to moving to California to pursue entrepreneurship. He discusses the importance of staying power, the challenges of selling to the right audience, and the lessons learned from his various ventures, including a successful clothing brand called BYLT Basics. We...

Why is content creation crucial for online sellers, and do you really need to be the face of your brand to succeed? Content creation is essential for online businesses, but you don't necessarily have to be the face of your brand. While having some form of content is crucial, whether it's emails, blogs, or social media, you can leverage other creators or even AI to produce content for your business. In this episode, Leslie, an experienced online entrepreneur and agency owner, emphasizes the...

How can entrepreneurs leverage YouTube to grow their brand and business?  Creating valuable content consistently and building a community are key. It takes time and effort, but can pay off significantly. Rich shares insights from his journey growing a YouTube channel to over 250,000 subscribers. He emphasizes the importance of creating quality content regularly, even if it takes time to see results. Building a community through email lists, Facebook groups, or Discord is crucial for nurturing...

How can you turn a small audience of 1,000 true fans into a sustainable income stream? Focus on delivering value and building strong relationships with your audience. Create and sell digital products or services tailored to their needs. In this episode, Scott and I discuss the power of building an audience of 1,000 true fans, and if that's enough to provide a sustainable income. He emphasizes the importance of delivering value and building relationships with your audience. Scott shares his...

What's the #1 mistake most Etsy sellers make that kills their long-term growth potential? Not building an email list of customers and potential customers. Relying solely on Etsy's platform limits your ability to communicate directly with your audience and market to them over time. In this episode, I chat with Scott, who discusses strategies for building an online business beyond just selling on Etsy. He emphasize the importance of attracting an audience, building relationships through email...

How can you build a magnetic brand that attracts customers effortlessly? By understanding where your customers are, what they believe, and creating content that resonates with them, you can build a brand that naturally draws them in. In this episode, I chat with Jon Davids, author of "Marketing Superpowers", who discusses strategies for building a successful brand. He emphasizes the importance of understanding your audience's beliefs and behaviors, leveraging platforms like TikTok, Instagram,...

How can Etsy be a playground for proving product demand before scaling to other platforms? Etsy allows entrepreneurs to test and validate product demand with minimal upfront costs, making it easier to transition to larger platforms like Amazon or Shopify once a product proves successful. In this episode, I chat with Louis who discusses the advantages of starting an online business on Etsy. Louis shares his journey from launching an Etsy shop to achieving significant sales in a short period....

How does optimizing Etsy ads regularly lead to a profitable print-on-demand business? By diligently optimizing her Etsy ads daily, this Etsy seller was able to control her advertising spend and ensure profitability, which contributed significantly to her success in the print-on-demand business. In this episode I chat with Lynn, an Etsy seller and e-commerce entrepreneur, who shares her journey from flipping houses to building a successful print-on-demand business. She emphasized the...

How did a mom of three manage to grow her Etsy print-on-demand business to over $42,000 in just four months? In this episode I chat with Sarah, a successful Etsy print-on-demand entrepreneur and mother of three. Sarah shares her journey from making $70,000 in revenue last year to achieving over $42,000 in just the first four months of this year. She discusses the importance of consistency, the power of leveraging tools like Everbee for SEO and product validation, and the necessity of...

How did a failed $100,000 retail venture turn into a $259,000 online success story? In this episode, Melissa shares her journey from opening a party supply store in January 2020, only to face the crushing impact of COVID-19, which forced her to shut down before even opening. She invested around $100,000 into the store, leading to significant financial strain. After closing her physical store, Melissa discovered print on demand through YouTube and started her online business in April 2022. Her...

How did a mom of two achieve $240,000 in revenue on Etsy in just 15 months? Emily, a higher education professional turned e-commerce entrepreneur, shares her journey and strategies for success. In this episode, I had the pleasure of chatting with Emily, who transitioned from a career in higher education to becoming a successful e-commerce entrepreneur. Starting with Amazon FBA in September 2022, she launched her Etsy shop in January 2023 and has since achieved over 10,000 sales and nearly...

How can e-commerce provide the freedom to travel and work from anywhere? In this episode, Vicky, an artist who sells her work on Etsy, discusses how e-commerce has given her the freedom to pursue her passion while not being tied down to a physical location. She started her Etsy store in 2012 but didn't have the marketing knowledge to succeed at first. In 2021, she relaunched her store using print-on-demand services, which allowed her to offer a wide range of products featuring her designs...

How does a seller of handmade products handle the overwhelming success of going viral overnight? Today's guest rose to the occasion by leveraging her existing infrastructure, optimizing her processes, and maintaining a focus on long-term sustainability. Beth, who started her Etsy journey in 2016, experienced a sudden surge in orders when her shop went viral in late 2021. Despite the initial chaos, she was able to handle the influx due to her pre-existing infrastructure and support system....

Ever wondered how a digital marketer turned a side hustle into nearly a million-dollar Etsy business in just three years? Meet Christina, who started selling pet portraits on Etsy in 2021 and has since built a thriving print-on-demand business. Through hard work, dedication, and a strong mindset, she was able to quit her 9-to-5 job within a year and pursue her passion full-time. In this podcast episode, Christina shares her inspiring journey from struggling with various side hustles to...

How did a part-time Etsy seller make over $130,000 in less than a year and a half? By leveraging market research, optimizing her product listings, and maintaining a relentless work ethic, Salma, a personal trainer and Etsy seller, achieved remarkable success on the platform. In this episode I interview Salma, an Etsy seller who has made over $130,000 in her shop within a year and a half, all while working part-time. Salma shares her journey from initially struggling with her Etsy store to...

Curious about how an ecommerce seller leveraged online tools to skyrocket her Etsy sales in just six months? Andrea, a full-time competitive intelligence analyst, started her print-on-demand Etsy shop in August 2023 and quickly achieved over 150 sales, utilizing Everbee for market research and optimization. In this episode of the Etsy Seller Podcast, I chat with Andrea about her journey from launching a shop to achieving significant revenue while still maintaining her day job. Andrea...

How do you achieve over 9,000 sales and $300,000 in revenue on Etsy?  In this episode I chat with Briggette who discusses her journey from nurse and novice Etsy seller to a successful entrepreneur. Briggette shares her initial struggles and slow start, emphasizing the importance of persistence and resilience. She highlights the significance of being customer-centric and adapting her product offerings based on direct feedback and observed buying patterns. Briggette also discusses her plans to...

Can you leverage misspelled keywords to boost your Etsy sales? It turns out, yes you can! In this episode, we chat with Mesha, an Etsy seller who has increased her shop's visibility by utilizing commonly misspelled keywords. Mesha shares her unique strategy that has propelled her sales. Her story begins with creating hand-drawn art for her twin daughters, who wanted school supplies that reflected their identities. This personal project evolved as Mesha integrated her professional AutoCAD...

Can an entrepreneur bounce back after losing their business to a global pandemic? Absolutely, and Anouche's story is a testament to that. In this episode, we're joined by Anouche, an entrepreneur who turned the loss of her language school during COVID-19 into a new opportunity on Etsy. With $10,000 in revenue in the first 3 months and over 530 sales in 8 months, Anouche's journey is a powerful example of resilience and adaptability. She shared insights on the importance of niches, the...