Why is content creation crucial for online sellers, and do you really need to be the face of your brand to succeed? Content creation is essential for online businesses, but you don't necessarily have to be the face of your brand. While having some form of content is crucial, whether it's emails, blogs, or social media, you can leverage other creators or even AI to produce content for your business. In this episode, Leslie, an experienced online entrepreneur and agency owner, emphasizes the importance of content creation in today's digital landscape. She believes that at a minimum, businesses should have email marketing and a blog. However, she notes that while content is necessary, the business owner doesn't have to be the creator themselves. There are various options available, such as hiring content creators, working with influencers, or potentially using AI-generated content in the future. The key is to have engaging content that resonates with your audience and helps build your brand, regardless of who creates it.  ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388