How can understanding product market fit transform your Etsy shop's success? In this episode, I sit down with Karla, a thriving Etsy seller, to explore her journey and the strategies that have driven her success. Karla shares how she achieves product market fit by meticulously planning her product releases for the year, targeting niche markets, and leveraging data-driven insights to identify market gaps. She highlights the importance of deeply understanding your audience, researching trends beyond Etsy, and utilizing tools to optimize listings. With just 250 active listings, Karla has carved out a niche by creating unique, event-focused products and refining her offerings based on sales data. Her story is a testament to how strategic planning and efficient time management can help aspiring Etsy sellers build a profitable business while balancing family life.  ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388