How can e-commerce entrepreneurs avoid common pitfalls when scaling their business? By focusing on strategic delegation and hiring the right talent, e-commerce entrepreneurs can effectively scale their businesses without getting bogged down in the details. In this episode I chat with Yoni, co-founder and CEO of Multiply Mii, who discusses the challenges e-commerce business owners face as they grow. He emphasizes the importance of continually innovating and bringing new products to market. Yoni shares insights on how to make strategic hires, whether through freelancers, agencies, or full-time employees, to handle specific tasks and responsibilities. The conversation also touches on the significance of understanding one's unique value to the business and delegating tasks that can be more efficiently managed by others. By doing so, entrepreneurs can focus on high-impact activities that drive profitability and growth. ------------ Where to find Yoni:Multiply Mii website: https://www.multiplymii.com/Escala website: https://www.weareescala.com/Linktree: https://linktr.ee/Yonikoz?fbclid=PAZXh0bgNhZW0CMTEAAaarrlV3URodV3EX_LhRYsxFXYbLhrxER1qf6xcSgTtFv41qY5P2IsaNLvg_aem_TCujPCPxw2Qq7OVe8ofX0Q ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388