What's the #1 mistake most Etsy sellers make that kills their long-term growth potential? Not building an email list of customers and potential customers. Relying solely on Etsy's platform limits your ability to communicate directly with your audience and market to them over time. In this episode, I chat with Scott, who discusses strategies for building an online business beyond just selling on Etsy. He emphasize the importance of attracting an audience, building relationships through email marketing, and then monetizing that audience. Scott shares his ARM framework - Attention, Relationship, Monetize - and provides practical tips on creating valuable content, capturing email addresses, and effectively communicating with your list. We also discuss testing paid advertising to drive traffic and sales, while still focusing on building an email list for long-term growth. ------------ Where to find Scott:YouTube: https://www.youtube.com/@brandcreatorsWebsite: https://www.brandcreators.com/Facebook group: https://www.facebook.com/groups/rockyourbrandpodcast ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388