Are you accidentally sabotaging your business by focusing on the wrong financial metrics? In this episode, Nick from Bookkeeper360 discusses the importance of proper bookkeeping and financial analysis for e-commerce businesses. He emphasizes that simply tracking revenue is not enough - entrepreneurs need to understand their true costs and profit margins for different products and sales channels. Without this granular financial data, business owners may be investing time and money into unprofitable areas rather than doubling down on their most lucrative offerings. Nick recommends working with a professional bookkeeper/accountant on a monthly basis to review financials, gain actionable insights, and make data-driven decisions to maximize profitability as the business scales. Proper financial management from early on can help e-commerce entrepreneurs avoid cash flow issues and accelerate growth. ------------ Where to find Nick:YouTube: https://www.youtube.com/user/bookkeeper360Instagram: https://www.instagram.com/bookkeeper360/?hl=enFacebook: https://www.facebook.com/bookkeeper360/Website: http://www.bookkeeper360.com ------------ EVERBEE WEBSITE: https://everbee.io/  EVERBEE BLOG: https://everbee.io/etsy-seller-blog/  EVERBEE YOUTUBE CHANNEL: https://www.youtube.com/@helloeverbee  EVERBEE TIKTOK: tiktok.com/@everbee.io?lang=en EVERBEE INSTAGRAM: https://www.instagram.com/everbee.io/  JOIN OUR COMMUNITY: https://www.facebook.com/groups/416630082921388