Whether you are part of a large business, or an individual looking to increase your influence and market relevance, branding and strategic positioning is critically important. In today's episode, I'm joined by Emma Schermer Tamir, an expert in branding strategy, marketing psychology, and strategic positioning. Emma shares her perspectives and experience from working in this space over many years, emphasises the need for thorough competitive research, the importance of understanding the ideal customer profile, and being in tune with company and personal identity and values, ensuring a consistent and cohesive brand presentation across all platforms. She also delves into the psychology of marketing, illustrating how familiarity and likeness can exponentially increase customer trust and engagement. It is a fascinating conversation, and one in which I hope you enjoy. To connect with Emma, and to learn more about what she does, please go to: LinkedIn - https://www.linkedin.com/in/emma-schermer-tamir/ Website - https://marketingbyemma.com/ YouTube - https://www.youtube.com/@MarketingbyEmma