Organisations are constantly looking for new and innovative ways to grab the attention of their ideal customer - with many of them still focused on leading with their product or service. Customers are more and more savvy today, and therefore more demanding in relation to the value they are looking for prior to engaging with an organisation or salesperson. In today's episode, I'm joined by Maxwell Nee, a serial entrepreneur and Chief Revenue Officer of ScoreApp, and we delve into innovative lead generation that is delivering tangible value to the market, as well as driving increased credibility for the service provider. To connect with Maxwell, to learn more about ScoreApp, including a free trial, as well as a free copy of the book 'Scorecard Marketing', go to: LinkedIn - https://www.linkedin.com/in/maxwellnee/ Website - https://www.scoreapp.com/ Book - https://scorecardmarketingbook.scoreapp.com/