One of the key challenges for sales organisations is to identify something that differentiates their organisation, their solution or their product from their competitors. More often than not, their focus is on something they believe their product or service does that is different, hoping that this will provide some cut through. This does not always work. Organisations that can demonstrate a genuine buyer centricity, where they understand the customer intimately prior to engaging with them, are the organisations creating the differentiation. On today's episode, I'm joined by Neeraj Singh, Revenue Lead at Humantic AI, and we discuss why buyer centricity is paramount to exceptional sales success and how this can by supercharged by ethically using AI. To connect with Neeraj and to learn more about Humantic AI, please go to: LinkedIn - https://www.linkedin.com/in/neeraj24s/ Website - https://humantic.ai/