In this episode, Elena Aylott shares her unique journey from executive assistant to Vice President of Global Communications and Employee Experience at Oriflame Cosmetics to founding her own company, The Aylott Group.  She emphasizes the importance of trust, adaptability, and community-building within organizations. Key takeaways include the impact of personal and corporate trust, the role of HR as a mega facilitator, and leveraging employee communities for organizational success. Elena also highlights the power of authentic personal branding and the crucial role of human experiences in fostering strong, interconnected networks. 00:00 Introduction and Welcome 00:12 Reflecting on a Unique Journey 02:26 Starting at Oriflame 04:38 Challenges and Growth 09:32 Building Trust and Impact 14:22 The Role of HR and Leadership 32:01 Community and Networks 35:48 The Power of Connection and Trust 36:51 Challenges in Corporate Values 37:22 Creating Unified Communities 39:47 Moments That Matter 43:09 Leveraging Internal Strengths 48:59 Authentic Personal Branding 54:13 Humanizing Leadership 59:53 Belief and Leadership 01:02:01 Final Thoughts and Reflections