In this special episode of FinTech Focus TV, host Ian welcomes Katerina Rabava, Marketing Head at Tata Consultancy Services, to the show at the Harrington Starr booth at the FinTech B2B Marketing Conference event.Katerina emphasises how marketing goes beyond traditional boundaries to drive innovation and growth, especially in a post-COVID world where it transcends being merely a 'colouring department.'Exploring the role of AI in marketing, Katerina emphasises its role as an enabler rather tha...