Dr. Lustig is an endocrinologist, professor emeritus of pediatrics at UCSF, and bestselling author of Fat Chance. He also wrote The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Dr. Lustig holds a BS from MIT, an MD from Cornell, and an MSL from UC Hastings. We discuss neuromarketing, addictive products, 7 key differences between pleasure and happiness, and much more. FitMind Neuroscience-Based App: http://bit.ly/afitmind Website: www.fitmind.co