Charlie Bigham, the founder of Bigham's, is one of the emerging giants of the food world. He is passionate about creating a food business that demonstrates the real benefits of long term thinking, a thing he believes we are sorely lacking in the UK at present. To understand his philosophy, all you need to do is look at the award-winning architect designed production facility (aka kitchen), in Somerset, that cooks over 50% of their food. During his chat with Ollie Lloyd on The Food Talk Show he explained how he is focused on improving their core products rather than getting obsessed by the excitement of innovation. He champions the idea of EFD (Existing Food Development) rather than NPD or NFD (New Food Development) as he calls it. He loves to climb into the metaphorical weeds of his supply chain to find the best possible ingredients. He hates fake meats and believes they are doing immeasurable harm, something it is hard to challenge. His approach is different but it is having a major impact and is winning with customers and retailers. A business that more should be looking to emulate. Edited by Stella Gent