Episodes
Here are the pros and cons of hiring a team vs. working as a solopreneur, based on my experience being a freelance social media manager, having a team of 7, and being a solo content creator. After reading Paul Jarvis' "Company of One", I thought we should discuss! Thanks to Metricool for sponsoring this episode.Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠ Books Mentioned- Company of One: https://amzn.to/49x1pVt A Tribe Called Bliss:...
Published 04/12/24
Published 04/12/24
Is social media a highlight reel -- and SHOULD it be? Sharing my thoughts + some of the things I struggle with in life and entrepreneurship. Gentle warning that some mental health topics are discussed, so please protect yours! FREE email marketing course starts April 15, 2024! Register here: https://courses.latashajames.com/courses/email-is-for-everyone 0:00 - welcome 1:52 - is social media a highlight reel? 5:41 - having anxiety as a freelancer 10:33 - ageism in the marketing...
Published 04/05/24
The Social Media Management Toolbox for Notion is here!!! Take 50% off - no code needed + get free access to onboarding call and freelance rate calculator: https://courses.latashajames.com/courses/notion-toolbox Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/thelatashajames/support
Published 03/29/24
Let's chat - this is the truth about sponsorships, brand deals, and how to make money as a content creator. FREE How to Get Brand Deals LIVE CLASS: https://sidewalkerdaily.lpages.co/how-to-land-paid-brand-deals-latashajames/ Thanks to Metricool for sponsoring today's episode! Check out their LinkedIn study and use code LATASHA for 30 days free on any Pro Plan:...
Published 03/22/24
Selling, showing up, and sharing to a public audience doesn't come naturally to everyone, including me. Here's how I've learned to serve, not sell, and self-promote without the sleaze. The Social Media Management Toolbox for Notion is 50% off till 3/31/24! Check it out: https://courses.latashajames.com/ Let me know what you think of this episode on Instagram @thelatashajames, or: Website: https://latashajames.com/ LinkedIn: https://www.linkedin.com/in/latashajames/ YouTube:...
Published 03/18/24
AHHHH! The Social Media Management Toolbox for Notion is finally here!!! Take 50% off - no code needed till 3/31/24 + get free access to an onboarding call and freelance rate calculator: https://courses.latashajames.com/courses/notion-toolbox Mentioned: HoneyBook - take 50% off for a year (affiliate): http://share.honeybook.com/latasha Find me here - Freelance Friday Club: https://www.freelancefriday.club/ Website: https://latashajames.com/ Instagram:...
Published 03/15/24
Here's what's new in social media marketing for March 2024: another TikTok ban, editing comes to Instagram DMs, and social media moderation could change forever. WATCH this episode here: https://youtu.be/nqgghKRkbjw Thanks to Metricool for sponsoring today's episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://my.mtr.cool/astrla Check out their new LinkedIn study here: https://metricool.com/linkedin-trends-study/ --- Support this podcast:...
Published 03/08/24
Exposing how much it costs to run my social media management and content creation business, plus all the tools it takes to do so! Thanks to Metricool for sponsoring today's episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://my.mtr.cool/astrla Check out all the tools mentioned here: https://latashajames.com/tools 0:00 - Intro 0:59 - Metricool (ad) 2:12 - Tools I’m getting rid of 10:48 - Admin tools I use for my online business 17:15 -...
Published 03/01/24
These are the biggest social media trends for 2024 - according to social media managers (and other Social Media Marketing World 2024 attendees)! WATCH this episode here: https://youtu.be/ETILO49UHvQ People Featured: Valeria Instagram - https://www.instagram.com/thesocialsea Website - https://www.thesocialsea.ca/ Anniston Instagram - https://www.instagram.com/metricoolapp Website - ⁠https://my.mtr.cool/astrla⁠ (Try their Pro plan free for 30 days w/ code LATASHA) Ashley ...
Published 02/23/24
YES, it is possible to make $100,000 as a YouTuber or content creator in 2024. Here's advice from many six-figure content creators, thanks to a recent study from Kajabi. WATCH this episode here: https://youtu.be/g0wMBasgsfo Thanks to Munch for sponsoring today's episode. Get started here: https://www.getmunch.com/?utm_source=youtube&utm_medium=video&utm_campaign=FreelanceFriday_0124&utm_id=FreelanceFriday_0124 Link to full report: https://creatortrends.kajabi.com/ Find...
Published 02/16/24
Here's what's new in social media marketing right now: UMG pulled music from TikTok, Threads is testing bookmarks, and Instagram turned off read receipts. Thanks to Metricool for sponsoring this video. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠ My New LinkedIn Newsletter, "The Age of Authority": https://www.linkedin.com/newsletters/7157092636284145664/ --- Support this podcast:...
Published 02/09/24
What should freelancers do during slow seasons? How can they know when to pivot? I'm hosting a free SMMA Open House this week: https://event.webinarjam.com/register/34/klw1ru2y Learn more about the Social Media Management Accelerator: https://latashajames.com/smma Thanks to Madelyn of Madelyn Victoria Co. for this question. Find Madeline here: Website - madelynvictoriaco.com Instagram - @madelynvictoriaco Get featured on a future episode by following the prompts here:...
Published 02/05/24
Should you offer social media management or content creation to your freelance clients? According to Leah of Jar of Stars Creative (and me!), the answer could be... why not both? Interested in following Leah's social media marketing journey? I'm hosting a free SMMA Open House next week: https://event.webinarjam.com/register/34/klw1ru2y Thanks to Munch for sponsoring today's episode. Get started here:...
Published 02/02/24
Why is everyone quitting YouTube? Here's my perspective.If you come here for advice, this one doesn’t have a concrete lesson or takeaway. Just my personal feelings on the state of YouTube. Thanks for being here. WATCH this video + see links to other videos mentioned: https://youtu.be/s-Yd-UwSiyk Social Media Management Accelerator Early Bird is open! Save $100 on tuition here: https://latashajames.com/smma Join the Freelance Friday Club to get more unfiltered takes like this:...
Published 01/29/24
Here's how to get paid to travel as a freelancer and everything you need to know about travel-related business expenses, invoicing, and more. Thanks to Metricool for sponsoring today's episode. If you're looking for a social media management tool to take your socials to the next level, use code LATASHA to try any of their Premium plans 30 days for free....
Published 01/26/24
Joy Aliba Edumu is the founder of Virtual Joy, which helps business owners and entrepreneurs in the aspects of administrative work, social media management and podcast management. Her first client paid just $5/hour, and she now has packages up to $2000/month! What an upgrade. 🙌🏽 In this episode, you'll learn: When taking a low hourly rate can be a good idea Why referrals are SO important as a freelancer How to not let geography limit your rates Find Joy here:...
Published 01/24/24
These are the skills I think social media managers need in 2024. Thanks to Munch for sponsoring today's episode. Get started here: https://www.getmunch.com?utm_source=youtube&utm_medium=video&utm_campaign=FreelanceFriday_0124&utm_id=FreelanceFriday_0124 WATCH this episode here: https://youtu.be/-bhkVlOnmwg FREE social media manager starter kit: https://bit.ly/thesmmstarterkit Social Media Management Accelerator: https://latashajames.com/smma --- Support this podcast:...
Published 01/19/24
Sharing three business and social media-related habits I've managed to keep up with so far this year, plus the three things that help me maintain healthy habits. Join the Freelance Friday Club: https://freelancefriday.club/ Join the Social Media Management Accelerator: https://latashajames.com/smma Find me on - YouTube: https://www.youtube.com/@thelatashajames Instagram: https://www.instagram.com/thelatashajames/ TikTok: https://www.tiktok.com/@thelatashajames --- Support this...
Published 01/17/24
Mary Grace is ready to outsource, but has two important questions to answer first: 1) how much can I afford to spend on freelancers? and 2) where should I find them? Mary Grace is the founder of MGRAE MEDIA, which help[s small businesses owners save time by taking social media off their hands! MGRAE MEDIA on Instagram: https://instagram.com/mgraemedia Have a question or story to share? Click here to be a guest on a future episode: https://latashajames.com/podcast-feature SPONSORS ...
Published 01/15/24
Talking about the dark side of the coaching industry with host and creator of Why Don't You Say Something, Eva Collins. In this episode, we share tips both for those looking to coach ethically and those looking to hire a legitimate coach or educator, citing resources straight from the FTC. WATCH this episode here: https://youtu.be/e127MTqwPbk Find Eva here - Instagram: https://www.instagram.com/whydontyousaysomething Business Class: https://www.whydontyousaysomething.com/bizgroup ...
Published 01/12/24
How do you cut out the fluff and start speaking your client's language? Sharing a few tips on deciding what industry jargon to keep and what to toss away. Thanks to Chris Morris for submitting today's question! Chris runs Eagle's Eye Photography & Social Media and loves capturing life's moments and elevating brands with award-winning family & event photography and expert social media management & creative services: https://www.facebook.com/ctmorris Want to be featured on a...
Published 01/10/24
Welcome to First Client/Last Client. This segment will uncover the different ways of finding freelance clients whether you're first starting out, or starting to command authority and raise those rates! This week's guest is Madelyn of Madelyn Victoria Co. Find Madelyn online: ⁠madelynvictoriaco.com⁠ or on Instagram: ⁠@madelynvictoriaco⁠. To tell your First Client/Last Client story, click here. SPONSORS Learn how to book clients as a social media manager in the Social Media...
Published 01/08/24
What's new in social media marketing for January 2024? Threads improves account deletion process, TikTok Shop is raising seller fees, and a new social media law in Ohio goes into effect. Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://my.mtr.cool/astrla⁠  Get freelance support in the Freelance Friday Club: https://freelancefriday.club/ Join the Social Media Management Accelerator:...
Published 01/05/24
Let's talk passive income! Kenna owns a social media agency and wants to get started earning passive income. She doesn't have a huge following just yet and isn't sure a course is the right way to get started, but I think building a passive income stream is still totally possible! In this minisode, we'll discuss two passive income options that are small creator friendly, from affiliate income to high-yield savings. Thanks to Kenna for participating in this episode. Follow Kenna...
Published 01/03/24