“My first way of learning is to go sit with the customer and learn from them” Amit Singh, Associate Vice President of B2B Distribution Transformation and Digital Adoption at Verizon, joins us on The Frictionless Experience. With a unique customer-centric, data-driven background and deep expertise in digital and multi-channel B2C and B2C domains, Amit shares how he’s successfully created cross-channel digital experiences that enable multi-billion dollar business transformations. From understanding the customer needs early on to optimizing the post-purchase journey, discover his secrets on how to effectively create a seamless experience that’s not only good for your customers but also accelerates business growth. Join us as we discuss: Unlocking the potential for business growth without escalating costs.Minimizing friction across all customer journeys (physical, digital, and phygital)Driving significant transformation through customer-listening and data analysisCreating a company culture for ongoing optimization and success