How do we place value on the frictionless experience—and, in turn, measure its true worth? In this week’s episode, we welcome Amir Rozenberg, who has years of experience in project management and development—and who has thought deeply about how success in designing a frictionless user experience translates through business metrics. Amir shares his thoughts on the importance of prioritizing the user experience in product development, as well as the many tangible and intangible benefits of doing so. Join us as we discuss:Why a frictionless product is just as important as the quality of the product itselfHow metrics representing user experience can be tied to business goals and metricsWhat we gain from rethinking the concept of “done” and rejecting the idea of MVP (minimum viable product)The importance of presenting the user experience in tangible and approachable ways