In this episode of The Frictionless Experience, we’re joined by Jean-Louis Hé, the Director of Digital & E-Commerce at Yves Saint-Laurent (YSL) to discuss how he is revolutionizing the online experience for YSL consumers. From crafting YSL's digital storefronts to using design to bridge the physical and digital, Jean-Louis shares his unique insights on the evolution of web design, the importance of creating emotional connections through digital experiences, and the future of eCommerce.  From hot topics like gaming, bitcoin, and NFTs to practical ideas for building trust and loyalty, this episode covers it all. Join us as we discuss: Cutting-edge strategies for eCommerce growth Integrating emerging tech with storytelling to connect with consumersHow brands like YSL are reshaping retail and creating seamless phygital experiences.