From the initial scribbles on a blank page to leading a UX/UI design team, Catherine Gignac, Director of Digital Experience Design, shares her journey at American Eagle Outfitters in creating seamless digital experiences. In this episode of a 4-part series, Elevating to the C-Suite, Catering talks about Continuous Experience Optimization (CEO), as we explore how a deep understanding of brand identity and meticulous design integration can lead to substantial business outcomes and customer loyalty. Listeners will learn: How ongoing testing and adaptations in UX design lead to improved customer interactions and business performance.The importance of integrating aesthetic elements with functional design to enhance user engagement without compromising the brand’s essence.The impact of A/B testing culture on decision-making and project prioritization, offering insights into aligning business goals with user expectations.Connect with Catherine on... jointheretreat.com LinkedIn Instagram