Fact or Friction: Can Intentional Friction Be a Good Thing?
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Description
Error 404. The never-ending loading spiral. Page cannot be reached. A popup with a minuscule exit button
.
These messages frustrate users. Technical delays like these, cause friction — stopping or slowing a user from reaching their desired goal.
Nick and Chuck explore how companies usually aim to reduce customer friction to create a seamless, easy experience. Buy lengthy and complex processes may require companies to intentionally add friction to educate, protect, or inform their customers throughout the workflow.
Join us as we discuss:
What friction is, and examples of experiences with frictionRemoving friction for seamless UXIntentional friction: when to add steps to the workflow to improve CXConnect with us on LinkedIn:
Nick Paladino: https://www.linkedin.com/in/npaladino/Chuck Moxley: https://www.linkedin.com/in/chuckmoxley/
LinkedIn Articles and Posts We Discussed in this Episode:
Why Intentional Friction is Important to Build Into the User JourneyThe Dynamic Between Friction & UsabilityUsing Friction to Drive Sales
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