In this episode, we explore essential tactics for navigating the busiest shopping days of the year—Black Friday and Cyber Monday. Ellery Womack, senior director of engineering at Edgio, and our very own Nick Paladino share their insights on eliminating digital friction and optimizing e-commerce platforms to handle increased traffic and conversions. You'll hear about real-world challenges and the innovative solutions used to address them, preparing you to transform your holiday sales strategy. Listeners Will Learn: How to prioritize site improvements for maximum BFCM impactStrategies for balancing site speed with great digital  experiences that convertHow to leverage data to make informed decisions and prioritize site and app improvementsTips for year-round preparation and handling expected and unexpected traffic spikesConnect with Ellery on LinkedIn:  Ellery Womack: https://www.linkedin.com/in/ellerywomack/ Connect with us on LinkedIn:  Chuck Moxley: https://www.linkedin.com/in/chuckmoxley/Nick Paladino: https://www.linkedin.com/in/npaladino/