Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase. What is important to Gen Z and Gen Alpha when buying online, and what changes should companies make to attract younger shoppers? On this episode of The Funnel, Blue Acorn iCi's Director of Digital Solutions Consulting, Rebecca Hall, joins the show to share her research on this topic and give organizations tips for building a younger customer base. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Rebecca Hall: https://www.linkedin.com/in/rebecca-hall-2b1a11b0/