Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase. What is important to Gen Z and Gen Alpha when buying online, and what changes should companies make to attract younger shoppers? On this episode of The Funnel, Blue Acorn iCi's Director of Digital Solutions Consulting,...

At Adobe Summit 2024, The Funnel host Sarah G. asked the Blue Acorn iCi team one question, “What was the most impactful moment you experienced at Adobe Summit?” During this special episode, hear from several Blue Acorn iCi experts as they share their most valuable takeaways from the event. Listeners will learn: -About fun sessions that took place during Adobe Summit -How team members plan to take what they learned and turn it into action -Why attending Adobe Summit is a valuable experience...

What is a hyper immersive experience, and how can organizations benefit from incorporating these experiences into their business? Hear from Prabha as she explains more.

What is a content supply chain? Hear from Adobe’s Sr. Product Director, Matthew Purdon, to learn how organizations can use it to streamline their content process.

How credible is your data? Learn the steps organizations can take to improve data quality.

On this episode of The Funnel: A Digital Experience Podcast, guest Aimee Sutton uncovers Canopy Commerce Services and the impact it has on customer experiences.

What do organizations miss if they don’t have a delivery team? Learn more about the role of delivery management during this podcast episode.

Get the inside scoop on all things Adobe Summit 2023. Emily Wilhoit, Chief Marketing Officer at Blue Acorn iCi, joins to discuss the event’s themes, takeaways, and learnings.

Web accessibility refers to the practice of making websites usable and accessible to everyone, including individuals with disabilities. By ensuring your website is accessible to everyone, you not only make it usable for individuals with disabilities but also improve the overall user experience for anyone who visits your website.

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.

Blue Acorn iCi's SEO Specialist, Brian Coleman, shares his tips for prepping your SEO for 2022.

Navin Kumar, Principal Consultant, Digital Marketing at Infosys, shares what business challenges customer data platforms (CDPs) solve for and how a CDP can help you enhance the customer experience.

In this episode of The Funnel, we interview Erica Rooney, VP of Employee Experience at Blue Acorn iCi. We cover how to keep employees engaged while working from home, what the return to work could look like post-pandemic, and tips for enhancing the employee experience.

Ecommerce customer service best practices and trends to watch for.

Chris Guerra, Co-CEO at Blue Acorn iCi, discusses the pros and cons of accepting cryptocurrency to help brands and retailers decide if it's right for their online store.

Chris Guerra, Co-CEO at Blue Acorn iCi, shares how B2C and B2B brands can deliver effective omnichannel experiences.