Episodes
Adam Coyle, CEO at Digital River, shares his top strategies for brands to expand globally and win locally with a direct-to-consumer channel.
Published 02/11/21
Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, discuss how to use data to optimize customer experience and embrace organizational change.
Published 12/10/20
Even if you're not in the financial services industry, this is a must-listen for any company interested in optimizing their customer experience or starting their digital transformation! Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark...
Published 11/16/20
Is direct-to-consumer on your roadmap? Taylor Boucher, VP of Digital Commerce at Blue Acorn iCi, discusses why now's the time to go DTC, why Shopify Plus is a good option for brands that need to quickly build a DTC store,  and what other factors to...
Published 10/15/20
From marketing and promotion tips to technical tactics, Aimee and Clare from Blue Acorn iCi share their expert advice to help brands and retailers prepare their digital channels for the holiday season.
Published 09/21/20
What do consumers expect from the mobile customer experience and how has COVID-19 affected those expectations? What can brands do to optimize the mobile customer experience? Chase Bruch from Blue Acorn iCi has all the answers plus three key takeaways at...
Published 08/17/20
Acquiring and retaining customers in today's fast-changing economy takes more than a great product. Experts from Clutch and Magento share how to create an omnichannel loyalty program that delights customers and forms long-lasting relationships.
Published 07/15/20
Today more than ever, brands have unprecedented access to customer data and insights. Find out how Data Science can help you tap into those insights and enhance the customer experience.
Published 06/15/20
SEO expert, Brian Coleman, shares his tips for voice search optimization, how to use voice search to capture new customers, and what steps brands can take this month to prepare for voice search.
Published 05/15/20
What's keeping brands up at night? Fraud. Vid Sukumar from Signifyd shares how brands can protect themselves from fraudulent shoppers while optimizing their revenue.
Published 04/15/20
In this episode, Emily and Shawn from Blue Acorn iCi share how brands, both digitally native and legacy, can deliver experience drive commerce and personalize each step of the customer journey.
Published 03/27/20
Unlike brand agencies, performance marketing agencies focus on KPIs that matter most to ecommerce businesses, such as conversion rate, retention, and average order value. Lindsey Murray, VP of Performance Marketing at Blue Acorn iCi, shares her tips for...
Published 03/16/20
Jackie and Luke from Deck Commerce share their insights into what steps brands need to take to ensure they can scale their business—from common challenges brands run into and how to future-proof your brand to signs your brand needs an OMS.
Published 02/14/20
ADA compliance tips for ecommerce
Published 01/15/20
Tips for ecommerce imagery, 3D visualization, and leveraging augmented reality.
Published 12/16/19
Using Owned Marketing to engage with customers at every touchpoint.
Published 11/15/19
Avalara discusses sales tax automation, tax legislation, and tax compliance in the ecommerce world.
Published 10/15/19
Learn how to leverage the post-purchase experience to engage and retain customers.
Published 09/16/19
Jan Soerensen, North American GM at Nosto, shares his insights into AI in ecommerce and what steps brands should take to implement an AI program.
Published 08/15/19
The most common traps when replatforming an ecommerce site (and how to avoid them).
Published 07/15/19
Dynamic Yield's Sr. Director of Channels & Alliances, Charles Brun, shares his insights, best practices, and predictions for ecommerce personalization.
Published 06/14/19
Optimization expert, Jared Hellman, shares his tips and tricks for starting an internal optimization team.
Published 05/15/19
Experts from Clutch and Magento discuss omnichannel loyalty program best practices with host Shannon Kenneally.
Published 04/16/19
Everything you need to know before attending Magento Imagine from Imagine veteran Kevin Eichelberger, founder & co-CEO, Blue Acorn iCi.
Published 04/15/19
Top features in Magento 2.3
Published 03/15/19