Enhancing the Digital Customer Experience in Financial Services Part 2
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Description
Yasir Khan, VP of Digital Strategy at First Citizens Bank, and Mark Kelley, CGO at Blue Acorn iCi, discuss how to use data to optimize customer experience and embrace organizational change.
Have you considered how younger generations like Generation Z and Generation Alpha are changing how we shop for products and services? While older generations may feel less comfortable purchasing large ticket items on their phones, Gen Z has no problem completing the purchase.
What is important...