Beyond Connections In this episode, host Chris Do delves into the secrets behind successful LinkedIn profiles and growth strategies with guest Sam Browne, an entrepreneur from Auckland, New Zealand, who achieved an impressive feat of growing his LinkedIn following by 50,000 in one year. Sam shares his journey from starting various businesses to finding a successful formula on LinkedIn involving consistent, engaging post writing and the crucial role of hooks in capturing audience attention. He...

Mastering Marketing & Time In this episode, host Chris Do sits down with marketing expert and bestselling author Allan Dib shares his journey from immigrant to marketing and IT success, emphasizing the power of a positive mindset towards money and marketing. Allan discusses the essence of Lean Marketing, drawing from lean manufacturing to advocate for efficiency and waste reduction in marketing efforts. He highlights the importance of communication, goodwill, and understanding customer...

In this episode, host Chris Do sits down with Robert Katai, founder of the B2B Creator Newsletter, as he discusses a transformative strategy for brands aiming to achieve significant growth without solely relying on paid advertising or traditional marketing channels. He emphasizes the shift from conventional approaches to investing in in-house creators. In-house creators, who could be any employee passionate about the brand, are positioned as better alternatives to outside influencers for...

The Art of Lead Generation In this episode, host Chris Do sits down with Daniel Priestley as he shares valuable lessons from his career on the significance of lead generation, supplemented by practical approaches and the use of success stories to illustrate point. Furthermore, he introduces an affordable, globally accessible tool aimed at creators and entrepreneurs, encouraging immediate action to incorporate effective strategies for lead generation into sales processes. He highlights the...

Elevating Experiences In this episode, host Chris Do sits down with Paul Hoke, an unconventional master of wedding entertainment, who reveals the art of creating deeply personalized and memorable wedding experiences. Going beyond the traditional DJ and entertainment role, Paul shares his unique approach to engaging with clients—through listening, silence, and understanding their backstories—to craft events that resonate on an emotional level. From integrating personal stories and family...

From Struggle to Strength In this episode, host Chris Do sits down with Jordan Rogers, detailing his recovery from heroin addiction and incarceration to achieving professional acclaim at Nike and becoming a significant advocate for personal branding. By leveraging his struggles to forge a connection and inspire athletes and individuals alike, Jordan highlights the essence of resilience, authenticity, and the strategic use of personal branding. The narrative further explores how personal...

In this episode, host Chris Do sits down with Jule Kim, exploring the significance of SEO in the creative industry and how individuals can leverage it to generate high-quality leads. Jule Kim, a certified life coach with expertise in SEO, discusses the importance of understanding your customer, creating content that addresses common questions and objections, and effectively using keywords to improve search engine visibility. The episode covers practical SEO strategies, including the use of...

In this episode, host Chris Do sits down with Sid Yadav, the co-founder and CEO of Circle, a community platform for creators and brands, shares his entrepreneurial journey along with valuable lessons for success. Talking about the early days of Circle, he acknowledges the impact of his experience with Teachable and how it influenced his venture. He articulates how he navigated through various challenges including technical hurdles, building a robust product, and creating an adept team. Sid...

In this episode, host Chris Do sits down with Liz Mosley, a UK-based freelance graphic designer and podcast host, shares her inspiring journey of transforming rejection into a springboard for success. Liz candidly reveals how an initial refusal to appear on her podcast led her to initiate a personal challenge of gaining 100 professional rejections in six months, which in turn yielded surprising results. Her changed mindset and newfound confidence led to many acceptances, sponsorships, and...

Finding Million Dollar Opportunities in Everyday Problems In this episode, host Chris Do sits down with Entrepreneur Noah Kagan, the founder and CEO of AppSumo, as he shares valuable advice on cultivating the entrepreneurial mindset, recognizing business opportunities and persisting through challenges. Drawing from his personal and professional experiences, he delves into the significance of perseverance, problem-solving skills, asking the right question, and continual improvement in...

In this episode, host Chris Do sits down with Spencer Nikosey, the visionary founder of KILLSPENCER®, a brand that epitomizes the fusion of design, functionality, and craftsmanship in the creation of premium leather goods. Born and raised in the San Fernando Valley of Los Angeles, Nikosey's journey into the world of design was almost predestined, with both parents being designers themselves. Throughout the episode, listeners are treated to the fascinating backstory of KILLSPENCER® and the...

The last few years have seen leaps and bounds in technological innovation, with services like ChatGPT and MidJourney opening up a world of possibility for both creators and every day people to bring their ideas to life through the power of the internet. But those things are just today. What is the future of the internet? and how can we be good steward’s of it? Vitaly Friedman has been around since the early days of the web, and has spent his career helping to shape the internet. Vitaly will...

In this episode, we delve into the mind and creative process of Radim Malinic, a Czech-born British designer, founder of Brand Nu Studio, and the author of “Creativity For Sale”. Radim shares his insights on the interplay of creativity and commerce, the role of ego, and the importance of authenticity and personal energy in shaping a successful career. He also explores the mindset shifts that come with experience, the value of mistakes, and the transformative impact of Behavioral Psychology on...

LinkedIn Content Creator and Coach, Jasmin Alić, joins us to share his unique approach to crafting compelling LinkedIn posts. He will discuss with Chris the secrets of crafting a great hook, the cornerstone of any successful post. Jasmin will explain why the hook of your post is so crucial for grabbing attention, but equally important is maintaining that energy throughout the post. He emphasizes the importance of making a promise with your hook and crushing any objections with a re-hook....

Leila Hormozi began her career at the age of twenty-one as a fitness trainer. After realizing that every business sells in different ways, she began to understand how to succeed in her field and became one of the top-selling personal trainers in Southern California. After meeting her now-husband, Alex, they propelled Gym Launch and several other businesses to success. They now run the multi-million dollar Acquisition.com, a holding company for their businesses, as well as a platform for...

At the age of 21, Leila Hormozi moved to Southern California intending to build a career in fitness. With limited resources and little knowledge and experience, she achieved the status of top-selling personal trainer in the region. She realized early on that truly understanding sales was the vital skill that would distinguish her from others. She dedicated herself to learning and refining her skills, which allowed her to maintain her top-selling trainer status until she met her future...

Everyone always has something to say about what you’re doing. Whether it’s a client, a friend, a family member, or a stranger, there’s always someone who has an opinion about you or something you’ve done. Most people look at the feedback they’re getting as being a reflection of the feelings the person giving the feedback has towards them. What if we told you it’s not the person giving the feedback that makes it positive or negative, but rather, you as the person receiving it? What if you...

Networking is a term that, if you have a professional career, you've probably heard a million times. You've likely attended countless events and conversed with numerous people. However, networking is more than just attending a mixer or connecting with someone on LinkedIn, and quite frankly, many people are not as proficient at it as they believe. Loren Greiff, who operates the career services-focused Portfolio Rocket, joins Chris to discuss what she refers to as the "broccoli of business",...

Tom Ross returns for the second of our two episodes about building online communities. In this episode, Chris and Tom discuss the things to focus on when developing and honing your community - asking who your ideal community member is, how to price entry for a paid community, and how to attract people to your community. Tom provides a deep dive into creating a comprehensive profile of your ideal community member, highlighting the need to consider both hard and soft metrics. He emphasizes the...

Many of us have heard the famous Kevin Kelly phrase, "To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor, you need only a thousand true fans." When you get those TRUE fans, they're willing to support your endeavors. However, there is a difference between all of those followers you have on your social media accounts and those thousand true fans. The true fans are one of the building blocks of your community. They are the...

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than...

Are you a creative business owner looking to leverage LinkedIn to its fullest potential? In this episode, we’re bringing a conversation that Chris had with Richard Moore on LinkedIn, earlier this year, to the podcast. Richard is a LinkedIn guru, who’s goal is to help users find and develop clients on one of the most active social sites on the web. In Richard’s words “Everyone you’ll do work with is here… Basically, anyone in B to B, who might buy your services, they’re here”. Chris and...

What do you do when you spend two decades of your life working with some of the biggest agencies and biggest brands in the world, on some of the most successful marketing campaigns of the time, and no one really knows who you are? That was the situation that Ryan Alford found himself in, after working on massive campaigns for huge brands. He found himself in a new world, where people care less about the entries on your resume, and more about the expertise that you publicly share, and the para...

“Innovation is an act of love.” So say’s our guest, Mauro Porcini, Senior Vice President and Chief Design Officer at PepsiCo. With over 1800 design and innovation awards having his name attached to them, if anyone would know, he would. On top of that, before joining PepsiCo, Mauro was 3M’s first Chief Design Officer, and was named one of Forbes’ 40 Under 40 (2012), Fast Company’s 50 Most Influential Designer’s In The USA (2011), and has received countless other accolades. Now he’s written a...